Mon. Oct 7th, 2024

Put the wow into brows with new Beautiful Brows Kit

Highly groomed, defined brows are being sported by everyone from Kate Middleton to model Cara Delivigne.  In fact, eye-brow make-up sales grew more than any other make-up type over the past year, followed by make-up sets. So the launch of a jane iredale kit with everything needed to shape, shade and highlight this important facial feature is spot on trend.

The stylish jane iredale Beautiful Brows Kit includes the brand’s popular Bitty Brow Kit, a PurePressed brow bone highlighter, as well as full size Tweezerman tweezers.  A kit within a kit, the Bitty Brow Kit flips open to reveal a wax to groom hairs, brow colour, plus three mini brushes to groom hairs and apply the products.  Completing the set are PureLash Mascara and PureLash Extender & Conditioner in trial sizes, ensuring luscious lashes frame the eyes and complement great-looking brows.

Mineral make-up pioneer Jane Iredale has this tip, “They are often overlooked, but beautiful brows make a serious difference to the face. Accentuate under the last outer third of the brow with a highlighter to give the brow an instant lift.”

Available in Blonde and Brunette, the Beautiful Brows Kit retails for £49.95 rrp at beauty salons nationwide and selected online stockists.

 For more information about the skin-nurturing jane iredale make-up range, free from fillers, perfume, synthetic dyes and preservatives, visit www.janeiredale.co.ukor call iiaa on 0208 450 2020 for nearest stockists.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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