Mon. Dec 23rd, 2024

Just a few years ago Pure’s founders, and childhood friends, Dan and Mat wanted to manufacture pet food that was the best possible diet option. After all why should our pets be exempt from getting a varied, high quality diet just like we do? Their researched showed many of the wet and dry dog food available on the market, it was high-processed food and contained low quality ingredients.

Quite a few new commercial pet food producers, now claim that their foods are as close as you can get to feeding raw or home-cooking without the fuss. Pure might actually be one that’s fulfils that promise.

Pure is one of only two British, dehydrated, complete dog foods on the market. This avoids the harsh processing and high temperatures involved in the manufacture of most wet and dry pet foods. You do need a bit of home-preparing, re-constituted with water (3ml water for every gram of food) before being fed.

Chicken delicious (I haven’t tried it that’s its name) contains around 45% very high quality meat, liver and egg.  Plus nutritious vegetables and fruits:  carrot, parsnip, green beans, apple, potatoes and cabbage.

Customers report their dogs’ digestion and weight improves, appetite and energy increases, healthier skin and coat, healthier weight. Convenient alternatives to home-cooking or raw and fairly affordable to boot. Our dogs all love it including 2 fussy whippets! PurePetFood.com.

The Yorkshire-based company has a range of tasty, nutritious, PETA approved and human-tested meals and treats that are perfect for even the fussiest dogs.

PurePetFood.com have a £59.99 (was £99.99) variety starter pack which provides 66 meals based on a 10kg adult dog feeding twice daily – working out at around 90p per meal. The delicious recipes they’ll love include:

  • Chicken & Coconut Oil
  • Duck, Apple & Coconut Oil
  • Superfood Boost
  • Chicken Dinner
  • Duck Delight
  • Turkey Terrific

Toppings include: Duck, Apple and Coconut Oil (£5.99 – 85g), Freeze Dried Fish (£3.99 – 35g), Chicken and Coconut Oil (£4.99 – 85g), Chicken and Veg Superfood Boost (£5.99 – 150g).

 

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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