Thu. Oct 10th, 2024

Colief® Launches New Baby Face Balm 

Colief® introduces a unique product to their award-winning range, Baby Face Balm, to help nourish and moisturise baby’s skin   Colief®, an expert in baby health for more than twenty years; has today announced the launch of their brand-new product, Baby Face Balm – a delicate blend of 100% natural ingredients which gently softens and moisturises dry and sensitive skin.

Enriched with Shea butter, Rosehip Oil & Chamomile, this nourishing balm absorbs quickly and helps to moisturise and protect sensitive skin on baby’s face and body. Suitable from 3+ Months, this safe and gentle formulation is perfect for use on your baby’s cheeks, chin and nose (or wherever dry skin exists!)

A great extension to the Colief®range, Baby Face Balm is free from artificial fragrances and can be used regularly as part of your baby’s bedtime and bath time routine. All you need to do is simply apply a small amount of the balm to your baby’s face and body, and then gently massage the balm into their skin to protect, soften and moisturise their delicate skin.

It’s important to look after your baby’s skin for many reasons. Due to their thinner and more delicate skin, this can mean your baby is more vulnerable to environmental factors compared to adult skin, and whilst baby’s skin absorbs moisture faster, it also loses moisture faster. When a baby’s skin lacks moisture, it will lead to dry skin, which opens the doors to a range of skin conditions such as eczema and other uncomfortable problems like itchiness and chaffing. These irritants cause discomfort and pain to babies and if left unaddressed may lead to greater complication or prolonged distress.

Therefore, it is crucial to have well-moisturised skin to protect babies from a myriad of skin problems, which is why Colief® Baby Face Balm is the perfect solution to soothe dry skin whilst keeping it soft and supple. Suitable for baby’s delicate and sensitive skin, this quick absorbing and non-sticky formulation locks in moisture for hours and protects your baby’s soft skin from drying.

Global Marketing Director of Crosscare; Sharon Skelton, comments: ‘We are so excited to announce the launch of our Baby Face Balm – a natural extension to the Colief® range which is the perfect solution to gently soften and moisturise dry and sensitive skin. Here at Colief® we understand the importance of looking after your baby’s skin and if not cared for, the complications and discomfort it can lead to. We hope you love this product as much as we do and are thrilled to have this sit alongside our award-winning range’.

Colief® Baby Face Balm 50g tin is available to buy for £7.99 / €8.99 on the Colief® website and also on Amazon. For more information or advice, head to colief.com/baby-face-balm.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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