Fri. Dec 6th, 2024

NEW: Carrying Babies into the Future

Gaia Baby introduces sustainable and stylish Soft Newborn+ Carrier

Introducing the Gaia Baby Soft Newborn+ Baby Carrier, brand new to the Carry range from Gaia Baby.  Made with 100 per cent certified organic cotton, it is designed for parents who want the closeness of a wrap with the convenience of a carrier. Ergonomically constructed, it’s the carrier that is good for you and good for baby too.

Specifically designed for the first year of parenting, the Soft Newborn+ Baby Carrier can hold up to 11kg and makes the perfect comfy nest for precious cargo. Following Gaia Baby’s ethos of creating sustainable products and caring for the planet, this new product is created with 100 per cent certified organic cotton.  Gender neutral, size-inclusive and suitable for every body shape, this multi-functional baby carrier comes ‘from our family to yours’. For more information visit www.gaia-baby.com.

Good for baby

A soft and cosy hug for baby, this gently padded carrier is made from pure organic cotton, meaning it is breathable and keeps baby’s temperature regulated regardless of the weather. With softly padded neck and back support, it is specially designed to ensure that baby is always in the correct position for happy hips. The Gaia Baby Soft Newborn+ Carrier gives you the option to have baby parent facing or, as their head and neck control improves, world-facing. The soft to touch fabric can even be machine washed, for any little accidents.

Good for you

Not only is the Soft Newborn+ Carrier easy to use, but it also keeps baby close whilst allowing you to take on the day hands-free. Whether there are chores to be done, exploring the world together, or even something just as simple as eating your lunch, with just three clicks, baby is snug, secure, and perfectly safe. It boasts an adjustable waistband and shoulder straps, to make sure that not only are you comfortable, but your little one’s carrying weight is evenly distributed throughout your body, making it kind to your back and joints too.  Available in classic dark grey with quilted stitching detail, the Gaia Newborn+ carrier is gender neutral and Suitable for all sizes from XS-XXL.

Good for the planet

All Gaia Baby products are created with the most sustainably sourced materials and this carrier is no exception. Created with 100% certified organic cotton, means that this carrier is not only extra soft, but also free from pesticides and chemicals, it’s naturally hypoallergenic too.

With family values and sustainability at its core, Gaia Baby is the baby brand with the future in mind. The Carry Soft Newborn+ Carrier is available in graphite and will be on sale nationwide from John Lewis and all reputable nursery retailers from 1st May 2024. For more information, visit www.gaia-baby.com or follow them on Instagram.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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