Thu. Oct 3rd, 2024

 WaterWipes® On the Go, from the makers of the world’s purest baby wipes

With the summer season in full swing, WaterWipes® announces the launch of its new product, WaterWipes® On the Go.

The new wipes, made with a unique 7-stage water purification process, gently clean and help protect sensitive skin, allowing adults and children alike to stay fresh and clean every day, at every occasion, even when on the move!

WaterWipes® On the Go

From the makers of the world’s purest baby wipes, the wipes are made with just two ingredients – 99.9% water and a drop of fruit extract – and are plant-based1 and plastic freewipes. From cleaning up small messes to giving your skin a quick refresh in warmer weather, these pocket-sized packs are the perfect companion when you are out and about. Whether you’re jumping on a flight, packing for a festival, planning a picnic or simply trying to keep the kids busy during the summer break, don’t forget WaterWipes® On the Go wipes, your new best friend!

Brogan Chesters, Brand Acceleration Manager at WaterWipes® said: “We are excited to share the new On the Go wipes, our most accessible product yet. WaterWipes® have always aimed to offer wipes which gently clean and help protect sensitive skin, and with this new product, our wipes can be used every day, at every occasion, even when on the move, thanks to the new smaller pack.”

1. Wipe made from regenerated cellulose (viscose) utilizing wood pulp as a precursor. 

2. The claim does not refer to the full product lifecycle nor the external plastic packing and relates to the wipes only.

Available in WHSmith stores

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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