Pura Nappies: Gentle, Sustainable, and Effective
One of the standout features of Pura nappies is their eco-conscious design. These nappies are made from sustainable, plant-based materials, making them one of the greenest disposable options available. They are free from harmful chemicals like chlorine, perfume, and allergens, ensuring your baby’s skin is protected and irritation-free. The softness of the nappies is comparable to premium brands, offering comfort as well as leak-proof protection, thanks to their highly absorbent core.
These nappies provide up to 12 hours of dryness, giving parents peace of mind that their baby will stay dry through the night. Despite their biodegradable composition, Pura nappies don’t sacrifice performance or comfort, making them a popular choice for eco-conscious parents who still want the reliability of a high-performance disposable nappy.
Pura also holds several environmental certifications, including PEFC and FSC, ensuring that the materials are sustainably sourced. Their packaging is plastic-free, further reducing waste. In addition, Pura offers a subscription service, which is convenient for busy parents and helps reduce the hassle of last-minute nappy runs.
Pura Wet Wipes: Biodegradable and Kind to Skin
Equally impressive are Pura’s baby wipes. Made from 99% water and organic aloe vera, these wipes are gentle on the most sensitive skin, making them perfect for newborns and babies prone to irritation. Free from plastic and harmful chemicals, Pura’s wipes are biodegradable and compostable, meaning they break down quickly after use without leaving a long-lasting impact on the environment.
Pura’s wipes are certified by the Soil Association, Allergy UK, and PETA, ensuring they meet high ethical and health standards. They are hypoallergenic, alcohol-free, and fragrance-free, giving parents confidence that they are using a safe product for their baby. Additionally, they come in packaging that is recyclable, another bonus for reducing plastic waste in landfills.
Pura also produces flushable wipes, which are designed to break down easily and meet the Water UK Fine to Flush standards. This is a significant step towards reducing the issue of fatbergs caused by regular wipes clogging sewage systems. By using Pura’s flushable wipes, parents can be reassured that they are making a responsible choice, even when out and about.
Environmentally Conscious and Affordable
Pura’s dedication to sustainability doesn’t come at an inflated cost. Despite their impressive eco-credentials, Pura products are priced competitively with mainstream brands, making them accessible to a wide range of families. Their subscription service also offers a convenient way to regularly receive nappies and wipes, ensuring that parents don’t run out at crucial times.
What truly sets Pura apart is the brand’s transparency and dedication to sustainability. Pura is a certified B Corp, meaning they meet high standards of social and environmental performance. They also aim to reduce their carbon footprint and are committed to creating a closed-loop recycling system for their products.
Pura announces collaboration with Hollywood actress Rumer Willis
Pura, the eco-friendly challenger baby brand, is delighted to welcome actress, entrepreneur, activist and parent Rumer Willis as its Global Creative Partner and brand champion.
Pura and Rumer share a mission to educate parents about hidden toxins and pollutants in baby care and to provide an alternative with wipes and nappies that are clean, certified allergy and eczema safe, while at the same time protecting the planet with less plastic and greener manufacturing.
Bringing her creativity, passion for motherhood and eco-friendly living to the role, Rumer will supercharge awareness of Pura in the UK and US. Her creative flair will also be utilised in exclusive co-designed collections.
To explore Pura’s full range of nappies, wipes, and eco-friendly products, visit Pura’s website.