Sat. Nov 23rd, 2024

Baby Black Friday deals: What to expect from Amazon

With Black Friday on the horizon, parents can anticipate significant savings on baby essentials, from nursery products to toys. Amazon often features discounts on popular items that offer great value and functionality, helping parents stock up on essentials for their little ones. Here’s a guide to the most anticipated deals this season, including some noteworthy sales from last year.

Baby Monitors

Baby monitors with advanced features typically see notable price drops during Black Friday. For example, the Nanit Baby Monitor often sees discounts of up to 30%, bringing the cost down to around £165. Another favorite, the CuboAi Plus Smart Baby Monitor, with its cry detection and motion alerts, frequently drops by 26%, making it available for around £220. These smart monitors offer high-quality video feeds and smart sleep insights, giving parents peace of mind at a more affordable price.

Feeding Essentials

Black Friday is also a great time to save on baby feeding systems. The NutriBullet Baby Complete Food-Making System, popular for creating fresh baby meals at home, is usually discounted by up to 24%, pricing it at around £40. Deals are also expected on items like Dr. Brown’s Anti-Colic Bottle Set, designed to reduce colic symptoms. This set often sees discounts of around 20%, making it a budget-friendly yet practical choice for parents.

Nursery and Sleep Gear

Nursery items like sleep bags and play gyms often see price cuts that help parents complete their baby essentials affordably. For example, the Loulou Lollipop Waffle Sleep Bag, which provides babies with a cozy sleep experience, often drops by 25%. For playtime, the Fisher-Price Deluxe Kick & Play Piano Gym typically goes for 37% off, at about £28, offering babies musical, tactile, and visual stimulation to support motor development.

Toys and Interactive Items

Last Black Friday, Amazon offered some incredible toy deals, such as the Melissa & Doug Wooden Food Groups set, which saw a discount of over 50%, reducing it to under £10. Another popular item, the Echo Dot Kids, was marked down to £26.99, making it a fantastic deal for parents looking to add a kid-friendly smart speaker to the nursery or playroom. This year, we expect similar discounts on toys and interactive items to make the holiday season even more enjoyable for little ones.

Shopping Tips for Black Friday

Set up alerts and lists for top picks, as these deals can sell out quickly. Amazon’s “Lightning Deals” also often feature limited-time price drops, so checking the site regularly can lead to even more savings on baby essentials.

With a bit of planning, parents can score high-quality baby gear on Black Friday, making it the perfect time to find deals that combine quality and budget-friendliness.

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By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk

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