Supermarket Fashion: Affordable Choices for Families
As the cost of living rises, affordable supermarket clothing brands offer a practical solution for families seeking budget-friendly fashion. Supermarket fashion lines such as George at ASDA, Nutmeg at Morrisons, and TU Clothing by Sainsbury’s provide high-quality, stylish outfits at lower prices compared to high-street stores.
Budget-Friendly Children’s Clothing
Morrisons leads the way as the best value supermarket for girls clothing, with a full outfit averaging £46.90, while George at ASDA emerged as the most budget-friendly option for boys’ fashion, averaging £35.55.
To determine the average cost of a full outfit, the research examined the top five most popular items across jumpers, T-shirts, dresses (girls), jeans, and coats.
Sainsbury’s own line TU Clothing claims second place for both boys and girls, averaging £44.70 and £47.75, respectively.
George at ASDA ranks third for girls, with a full outfit averaging £48.65, while Tesco’s F&F takes third place for boys at £50.30.
For girls, Tesco’s F&F comes in fourth, with a full outfit averaging £62.50, and Morrisons’ Nutmeg claims fourth for boys at £50.60.
Top Supermarket Fashion Brands
George at ASDA consistently ranks as the most affordable supermarket brand. A full outfit from ASDA costs £61.25 on average, with Nutmeg at Morrisons and TU by Sainsbury’s following closely behind at £66.63 and £66.01 respectively. Tesco’s F&F is slightly more expensive, while Marks & Spencer’s M&S Collection tops the price scale, with a typical outfit averaging £115.65.
Affordable Fashion for Women
For women, George at ASDA offers the best value, with dresses averaging £14.40—less than half the price of those at M&S. Similarly, ASDA offers the most budget-friendly options for jumpers and jeans, with other brands like Nutmeg at Morrisons and TU at Sainsbury’s offering competitive prices, particularly on outerwear and T-shirts.
Budget-Friendly Men’s Clothing
George at ASDA also leads in men’s fashion, offering jumpers for just £10.40 and coats for £34.40. Nutmeg at Morrisons ranks second for affordability, particularly for jeans and T-shirts.
Supermarket fashion offers families stylish, high-quality clothing at affordable prices. George at ASDA stands out as the most budget-friendly, making it a go-to choice for many shoppers, while other brands like Nutmeg and TU offer competitive alternatives. With increasing financial pressures, supermarket fashion is becoming an essential option for cost-conscious families.
For more details, check out the full report at Wethrift’s Affordable Supermarket Fashion Index.
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