The Formula Trend Giving British Families More Choice*.
Why Goat’s Milk formula has grown in popularity as an alternative to Cow’s Milk products
Goat’s Milk formula has been used in other countries, especially Australia and New Zealand for many years, but interestingly it only became regulated for sale in the UK in 2014. Although still a relatively new category, there has been a steady rise in the use of goat’s milk formula since its arrival ten years ago as it is fast becoming recognised as a safe, effective and gentler alternative to cow’s milk[1]
Goat’s milk has undoubtedly become more popular in recent years, but why?
Awareness has grown around the benefits over traditional cow’s milk formula with some research[2] showing it is a gentler option for tiny tummies. Unlike the protein found in cow’s milk (A1), goat milk mainly contains A2 beta-casein proteins, which form naturally softer and smaller curds than those formed by cow’s milk, which some studies suggest are easier to digest.[3]
Although awareness of goat’s milk is growing in the UK, parents globally have been choosing this cow’s milk alternative for much longer. There are many brands available in countries such as New Zealand, while in the UK there are only two brands that can be found on supermarket shelves.
Kendamil is not only proud to be one of the two brands offering this choice, but also to be the only vegetarian option available. The British formula brand has developed an advanced recipe, specially formulated using whole goats’ milk, sourced from European goat farms and plant-based, DHA.
Boasting a naturally creamy taste, yet remaining gentle on infant’s tummies, the recipe uses significantly reduced levels of vegetable oil, which typically forms 100% of the fat content in other formula brands. Unlike market competitors, Kendamil Goat Milk features no palm oil, fish oil or soy.
Not only Kosher, Halal and Vegetarian approved, Kendamil Goat uniquely boasts a higher percentage of goat whey compared to its supermarket competitor. The award-winning milk is available as infant milk (0-6 months), Follow on milk (6-12 months) and Toddler Milk (12-36 month).
Passionate that every child deserves the best start in life, Kendamil is a family run business with over 60 years’ expertise in baby formula and family nutrition. Lovingly crafting its products from the brand’s home in the English Lake District, the brand guarantees the highest quality, whole milk formula for babies, so it’s no surprise it continues to be the fastest growing formula brand in the UK.
Kendamil boasts a complete range to support little ones at every stage, including weaning porridges and supplements, alongside its award-winning formula options.
*Breastfeeding is always the best for babies. Kendamil Goat Follow-On Milk should not be used as a substitute for breast milk during the first 6 months of life. We recommend that you only use Kendamil Goat Follow-On Milk on the advice of your doctor, pharmacist, midwife, health visitor, public health nurse, dietitian or other healthcare specialist, as part of a mixed diet, based on baby’s individual needs.
- RRP: £21.00 for 800G
- Available across the UK, at Tesco, Boots, Sainsburys, Waitrose and more
- As well as on subscription at Kendamil.com
[1] Zhou SJ, Sullivan T, Gibson RA, Lönnerdal B, Prosser CG, Lowry DJ, Makrides M. Nutritional adequacy of goat milk infant formulas for term infants: a double-blind randomised controlled trial. British journal of nutrition. 2014 May;111(9):1641-51.
[2] Grant C, Rotherham B, Sharpe S, Scragg R, Thompson J, Andrews J, Wall C, Murphy J, Lowry D. Randomized, double?blind comparison of growth in infants receiving goat milk formula versus cow milk infant formula. Journal of paediatrics and child health. 2005 Nov;41(11):564-8.
[3] Park 2007; Mestawet et al, 2014; Wang et al 2019
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