Fri. Dec 6th, 2024

The Formula Trend Giving British Families More Choice*.

Why Goat’s Milk formula has grown in popularity as an alternative to Cow’s Milk products

Goat’s Milk formula has been used in other countries, especially Australia and New Zealand for many years, but  interestingly it only became regulated for sale in the UK in 2014. Although still a relatively new category, there has been a steady rise in the use of goat’s milk formula since its arrival ten years ago as it is fast becoming recognised as a safe, effective and gentler alternative to cow’s milk[1]

Goat’s milk has undoubtedly become more popular in recent years, but why?

Awareness has grown  around the  benefits over traditional cow’s milk formula with some research[2]  showing it is a gentler option for tiny tummies. Unlike the protein found in cow’s milk (A1), goat milk mainly contains A2 beta-casein proteins, which form naturally softer and smaller curds than those formed by cow’s milk, which some studies suggest are easier to digest.[3]

Although awareness of goat’s milk is growing in the UK, parents globally have been choosing this cow’s milk alternative for much longer.  There are many brands available in countries such as New Zealand, while in the UK there are only two brands that can be found on supermarket shelves.

Kendamil is not only proud to be one of the two brands offering this choice, but also to be the only vegetarian option available.  The  British formula brand has developed an advanced recipe, specially formulated using whole goats’ milk, sourced from European goat farms and plant-based, DHA.

Boasting a naturally creamy taste, yet remaining gentle on infant’s tummies, the recipe uses significantly reduced levels of vegetable oil, which typically forms 100% of the fat content in other formula brands. Unlike market competitors, Kendamil Goat Milk  features  no palm oil, fish oil or soy.

Not only Kosher, Halal and Vegetarian approved, Kendamil Goat uniquely boasts a higher percentage of goat whey compared to its supermarket competitor. The award-winning milk is available as infant milk (0-6 months), Follow on milk (6-12 months) and Toddler Milk (12-36 month).

Passionate that every child deserves the best start in life, Kendamil is a family run business with over 60 years’ expertise in baby formula and family nutrition. Lovingly crafting its products from the brand’s home in the English Lake District, the brand guarantees the highest quality, whole milk formula for babies, so it’s no surprise it continues to be the fastest growing formula brand in the UK.

Kendamil boasts a complete range to support little ones at every stage, including weaning porridges and supplements, alongside its award-winning formula options.

*Breastfeeding is always the best for babies. Kendamil Goat Follow-On Milk should not be used as a substitute for breast milk during the first 6 months of life. We recommend that you only use Kendamil Goat Follow-On Milk on the advice of your doctor, pharmacist, midwife, health visitor, public health nurse, dietitian or other healthcare specialist, as part of a mixed diet, based on baby’s individual needs.

  • RRP: £21.00 for 800G
  • Available across the UK, at Tesco, Boots, Sainsburys, Waitrose and more
  • As well as on subscription at Kendamil.com

[1] Zhou SJ, Sullivan T, Gibson RA, Lönnerdal B, Prosser CG, Lowry DJ, Makrides M. Nutritional adequacy of goat milk infant formulas for term infants: a double-blind randomised controlled trial. British journal of nutrition. 2014 May;111(9):1641-51.

[2] Grant C, Rotherham B, Sharpe S, Scragg R, Thompson J, Andrews J, Wall C, Murphy J, Lowry D. Randomized, double?blind comparison of growth in infants receiving goat milk formula versus cow milk infant formula. Journal of paediatrics and child health. 2005 Nov;41(11):564-8.

[3] Park 2007; Mestawet et al, 2014; Wang et al 2019

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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