Wed. Dec 4th, 2024

Kendamil infant formula shortage 2024: What to know

Baby formula producer Kendamil recently announced a UK nationwide shortage of two of its most popular powder formulas due to soaring demand.

Kendamil, produced by Kendal Nutricare on Mint Bridge Road in Kendal since 2015, is facing challenges in keeping up with the supply of its Classic and Organic powder formulas.

As the only British-made infant formula producer, the company has paused new orders on its website and added extra shifts to ramp up production.

Co-founder Will McMahon confirmed that subscriptions are still being fulfilled. Addressing the situation on social media, he explained that the company is working on expanding its Kendal factory to meet demand. Despite regular deliveries to retailers, he acknowledged that this has not been enough to ensure consistent availability nationwide.

“We understand how stressful and difficult this is for families,” McMahon said. “Letting any parent down is the last thing we want to do. We’re reading your concerns and truly feel for you.”

“We’re working around the clock and hope to bring you better news very soon. Thank you for your patience and understanding,” McMahon added.

Meanwhile, in the US, parents are experiencing stock issues for different reasons. In a statement on Instagram, Kendamil USA said:

“We’re working hard to get Kendamil back on shelves as quickly as possible. Our shipments have been leaving European ports each week as usual, and we’re glad that they will finally start clearing through the U.S. ports once the current backlog is addressed.

We will continue to ship to stores each week. That said, it may still take a little longer than normal to see Kendamil fully restocked due to the backlog at the port and the high demand we’ve seen over the past week. We completely understand why many parents chose to stock up during this time. Please know that we’re doing everything we can to speed up the process and ensure consistent availability as soon as possible.

Hi Kendamil families, we’re experiencing immediate stock restraints due to the port strike affecting the East Coast.
As a family-run business, we understand that this is frustrating. Our team is working around the clock to explore every possible shipping option to get more formula into the U.S. as quickly as we can.
In the meantime, our customer service team is standing by to help answer your questions and help you navigate through alternative options for your family.
Thank you for your patience during this time.”

The Kendamil team took to TikTok on October 16th to reassure families, sharing that Kendamil Goat formula should be back in stock by next week, with Kendamil Organic following shortly after. While Kendamil Classic may take a little longer, was expected to return to shelves by early November.

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By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk

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