Warmies®, the original creators of heatable soft toys and wellness products, turns 30 in 2025. Founded in London in 1995 by Philip Gannon under the Intelex Group, it has grown into a global phenomenon. From the first microwaveable heat pack to a trusted brand in over 60,000 retail stores, Warmies has provided comfort to millions, selling over 50 million products. A legacy of warmth and wellness
Warmies® pioneering innovation in heatable comfort
Warmies began its journey with the launch of Hot-Pak, Europe’s first microwaveable heat pack. In 1996, the company introduced Beddy Bear, the world’s first heatable soft toy, offering a safe alternative to traditional hot water bottles. Over the years, Warmies expanded its collection to include plush toys, slippers, and wellness accessories designed to deliver warmth and relaxation.
Key milestones in Warmies® journey
- 1995: Founded in London, launching the first microwaveable heat pack.
- 1996: Introduced Beddy Bear, the first heatable soft toy.
- 2012: Expanded into the USA, achieving rapid success.
- 2014: Rebranded all products under the Warmies name.
- 2024: Moved into a new global headquarters in Northampton.
A brand loved worldwide
Warmies products are found in major markets worldwide. Their comforting plush toys and wellness products have won numerous awards, including being named the number one plush toy in America.
Exciting future ahead
As Warmies celebrates 30 years, it continues to innovate and expand its range of over 240 products. 2025 brings new collectible ranges, including minis, bag charms, and keychains. An exciting lineup of licensed products is also set to launch.
Philip Gannon, founder of Warmies, shared: “It has been an incredible journey from pioneering the first microwaveable heat pack to becoming a global brand. Warmies has always been about bringing comfort and warmth to people of all ages, and as we move forward, we remain committed to innovation and quality.”
For more information, visit Warmies.co.uk