Quality matters more than time limits, says neuroscientist 

As parents, it’s tough to figure out what’s really best for kids when it comes to screen time.

There are so many opinions and recommendations out there, and pair that with judgmental backseat parenting experts and it’s easy to feel like you’re doing the wrong thing.

Dr. Huriye Atilgan, neuroscientist and pioneer in children’s online safety ecosystems, breaks down the science behind screen time and offers straightforward advice for parents. While there’s no one-size-fits-all answer, Dr. Atilgan explains that it’s not just about counting hours – quality matters more than time limits.

What is the general recommendation for screen time for children?

“There’s no set rule about how many hours kids should spend on screens each day – what matters most is what they’re doing on those screens. For younger children, especially under five, interactive and educational content shared with parents can be really beneficial. It gives parents a chance to engage in learning with their kids in a fun and productive way. As children get older, screen time should be balanced with other important activities like physical exercise, sleep, and face-to-face interactions. Parents also need to be aware of the risks, like inappropriate content and the potential for screen addiction. It’s about making sure that screens are just one part of a well-rounded routine.”

How can my child benefit from screen time?

“Screen time can be a great tool for learning and creativity when it’s used intentionally. Educational apps, storytelling platforms, and interactive tools can all help children develop new skills – things that books and traditional play might not cover. Plus, certain online platforms can help kids stay connected with friends and family, which is especially important in today’s world. But, of course, too much unregulated screen time can lead to unhealthy habits, like mindless scrolling or exposure to misinformation. The trick is to choose high-quality content and make sure it’s part of a balanced routine.”

How does too much screen time impact a child’s development?

“Excessive screen time can take a toll on a child’s attention span, emotional well-being, and ability to engage with the world offline. Too much time spent on social media can also contribute to anxiety, stress, and low self-esteem. Kids need time away from screens to interact with the world, engage in physical activity, and develop real-world social skills. The digital world should support their growth, not replace real-world experiences. The more time kids spend in front of a screen, the less time they have for face-to-face interactions, which are essential for their emotional development.”

What are the signs of excessive screen time, and what can I do?

“Look for signs like irritability, trouble focusing, or a sudden loss of interest in offline activities. If you notice sleep disruptions or that your child’s mood is linked to screen use, it could be a sign of too much screen time. The best thing parents can do is offer a range of offline activities – things that engage kids without screens. Encourage outdoor play, creative hobbies, or even family games that don’t involve technology. And setting limits, like device-free mealtimes or screen-free bedtimes, can help create a sense of balance.”

Should educational and recreational screen time be treated differently?

“Both types of screen time serve different purposes, but the key is still quality over quantity. Educational content can support children’s learning, whether it’s through apps or videos that encourage problem-solving. But recreational screen time – games, social media, and videos – also has its place. It can foster creativity and allow kids to unwind. That said, it’s important to monitor how much time they spend on these activities, especially with addictive games or unmoderated social media. Parents need to be involved in guiding what their kids consume.”

How can I set screen time boundaries without tantrums?

“Instead of being overly strict with rules, try to set shared expectations with your children. Make it clear that screen time is just one part of the day, and ensure it doesn’t interfere with other important activities. For example, establish screen-free zones like the dinner table and create a bedtime routine that doesn’t include screens. It’s all about balance. If kids understand that screens are part of a broader schedule – rather than the centre of attention – they’re more likely to cooperate.”

How can I encourage offline activities?

“Get creative with offline activities. Offer outdoor play, arts and crafts, or family activities that don’t involve screens. But don’t feel like you have to ban tech altogether. Instead, find ways to blend the two. For instance, use technology for creative projects – like digital art or making short films – that can be a productive, screen-based activity while still encouraging creativity. By offering a variety of engaging offline options, it makes it easier for kids to step away from screens.”

How can I balance screen limits while allowing social connection?

“Rather than focusing on strict limits, I’d encourage parents to help kids use technology in a way that fosters meaningful social connection. Video calls with friends or family, multiplayer online games, or collaborative creative projects are great ways for kids to stay in touch. But it’s also important to have ongoing conversations about online safety, cyberbullying, and privacy so they can navigate digital spaces responsibly”.

How can I help my children build a healthy relationship with screens?

“At the end of the day, it’s about balance and intentional use. Rather than focusing on the number of hours spent in front of a screen, think about how screens are being used. Encourage quality content, promote balance with offline activities, and most importantly, keep the conversation open. When parents guide their children through the digital world, help them set boundaries, and teach them healthy habits, screens can be a positive part of their development rather than something that takes over their lives.

By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.