MY 1ST YEARS LAUNCH NEW PERSONALISED BACK-TO-SCHOOL RANGE: THE TINY DETAILS FOR THE BIG DAY.
“My name is…” isn’t just an introduction. It’s the start of their story.
My 1st Years, the world’s leading personalised children’s brand, is proud to unveil its brand-new
Back to School 2025 collection. This joyful collection celebrates personality, play, and first-day
pride. With thoughtfully designed backpacks, lunchbags, and school-day essentials, the range
combines function and flair, all with the personal touch that makes every My 1st Years product
so meaningful.
At the heart of the campaign is a simple but powerful idea: names matter.
“My name is…” is
more than just a label. It’s a declaration of identity. It’s how friendships start, how teachers
remember them, and how children proudly express who they are and what they love. From
dinosaurs to floral prints, every design in this range reflects a child’s unique world, and every
product has space for their name to shine.
A RANGE THAT SPEAKS THEIR LANGUAGE
This year’s Back to School edit introduces a mix of beloved bestsellers and exciting new
innovations.
New Fabrication Backpacks
Featuring a soft muslin-style quilted fabric that feels irresistibly squishy. These lightweight,
tactile bags are perfect for smaller children. Designed to feel as comforting as their favourite
teddy, they combine softness with practicality.
Character Backpacks
Eye-catching characters meet thoughtful design. Reflective panels, adjustable straps, mesh
bottle pockets and internal labels make these the ultimate school-day companions. With bold
themes and custom name tags, they help kids feel seen and proud, expressing their individuality
throughout.
Compartment Backpacks and Lunchbags
Designed with clever organisation in mind, these include bottom compartments for lunchboxes
and side pockets for bottles. They help families stay prepared and kids feel more independent
each day.
Bigger Backpacks
Perfect for slightly older children transitioning into more grown-up gear. Our bigger backpacks fit
A4 folders, workbooks, and all the essentials, with just the right amount of fun still included.Barrel Bags
Ideal for sleepovers, ballet lessons or swimming class. With generous capacity and
personalised finishes, these are as suitable for weekend adventures as they are for after-school
activities.
Foldable Backpacks
A smart storage solution with playful design. These fold away into a matching pouch, making
them ideal for travel, outings or extra space on the go.
Bookbags
Slimline, structured and strong. Featuring our staple designs and built-in personalisation, these
are designed to carry school books and classroom essentials in style.
My 1st Years Creative Director
“The first day of school is a huge milestone – for children taking their first brave step and for
parents watching them go. At My 1st Years, we believe that something as simple as a name can
be a really BIG deal.
‘My name is…’ isn’t just an introduction – it’s the start of their story. That’s
why our Back to School collection is all about celebrating identity and individuality, with
personalised designs that help children feel seen and proud of who they are. And tucked into
every backpack (while stock lasts) is our FREE Bravery Button—a small token with a big
message: you are strong, kind and ready. It’s a reminder that even when we can’t be there, are
kids are never alone”
Kate Gamble, Creative Director at My 1st Years