95 per cent of parents think their kids couldn’t last without devices on holiday – as mum-of-four shows even small screen breaks have a big impact Influencer Jess Jones revealed her family had a much better holiday when disconnected from the internet and social media
New research has highlighted families’ growing digital dependence – revealing how difficult it can feel to truly switch off. The research, commissioned by travel brand Feather Down, revealed that 95 per cent of parents believe their children could not last without their devices during a family trip.
The research also reveals 87% of parents say their children don’t play outside more than they did growing up, with 55% of parents also admitting their children only get outside 1-2 times a week, outside of school hours – confirming digital dependency.
It paints a concerning picture, showing just how embedded digital habits have become in family life. But even short breaks from screens can offer meaningful benefits – from calmer bedtimes and fewer arguments to more quality time spent together.
One family who recently tried a digital detox break was that of family influencer, author, and busy mum-of-four, Jess Jones (@thejess.jones). Jess took the plunge and opted for a digital detox with her family to inspire better connection and experience blue skies instead of blue light.
“Apart from taking photos and videos, I barely looked at my phone!” shared Jess. “The children were the same. My younger three, aged 3, 5, and 7, did not miss the TV at all and were much calmer and happier. My teenager even cut her screen time by a whopping 70% whilst we were away!”
Jess and her family embraced their time outdoors, exploring and spending rare quality time together, without distractions.
“My 5-year-old who has additional support needs loved being outside and having so much freedom. They created new games, discovered plants and flowers, played together and were happier – without the distractions of their devices.”
“It was lovely to pause, something we often don’t get a chance to do when we’re distracted at home with work, social media and other demands”.
Since returning home, the family has been inspired to introduce new routines to limit screen time – leading to calmer bedtimes, fewer arguments, and more quality time spent together.
Jess continued: “I’ve read three books since being back and swapping that scroll time for something different, which wouldn’t have really happened before!”
For Vicki Baggott – travel expert at Feather Down – the findings reflect what many families feel – the growing challenge of staying connected and present in a digitally dominated world: “As a mum too, I know just how chaotic life can get – and how screens can often feel like the only thing helping us hold it all together. But what our research and stories like Jess’ show us, is that even short breaks from screens can bring huge benefits.
“It doesn’t need to be perfect. You don’t need blue skies or a well-researched itinerary. All it takes is a willingness to get outside, take a breath, and let your children play freely. Being together and being present is what truly matters.”
For families looking to reset their digital habits, time in the outdoors may be the solution you need.
Find more information on how to reduce your screen time and plan a digital detox at https://www.featherdown.co.uk/destination-detox