Bedtime Just Got Cuter with the New Miffy x Love to Dream™ Collection
We have reviewed these product and the quality, softness and fit is just ideal. The most important is that toddler and young children, boys and girls, just love Miffy! Parents looking to make bedtime a little calmer – and a lot cuter – will love the new Miffy x Love to Dream™ collection, which brings together one of the world’s best-loved storybook characters with one of the UK’s most trusted baby sleep brands.
This is the first licensed collaboration from Love to Dream™, the award-winning brand behind the innovative Swaddle Up™, and it’s a partnership that feels like a natural fit. Combining the comforting familiarity of Miffy with Love to Dream’s sleep expertise, the collection has been designed to help little ones settle comfortably while looking adorable at bedtime.
For more than 15 years, Love to Dream™ has supported families with its cleverly designed sleepwear, including the popular Swaddle Up™, which features the brand’s patented ARMS UP™ design. Unlike traditional swaddles, it allows babies to sleep with their arms raised, helping them self-soothe naturally by touching their face or sucking on their hands, while still feeling secure.

The new collection gives the much-loved Swaddle Up™ and Swaddle Up™ Transition Bag a charming makeover with the exclusive Miffy Checker print. Available in soft baby blue and white or warm birch and white colourways, the contemporary design combines classic Miffy illustrations with a modern checked pattern that’s perfect for today’s nurseries.
The range doesn’t stop with babies. Families with older siblings can coordinate bedtime thanks to the matching Miffy Checker Side Zip Rompers for newborns to three years and beautifully soft Miffy Checker Pyjamas for children aged two to eight years. Made from silky-soft DreamStretch™ bamboo fabric, they’re designed to keep children comfortable throughout the night.

One of the standout additions is the brand-new Miffy Long Sleeve Sleep Suit, launching exclusively as part of this collaboration. Available from 6–12 months up to four years, it features playful patch-style illustrations inspired by Miffy’s classic storybooks alongside a bold “Explore the World with Miffy” graphic on the back. Thoughtful details such as cuffed ankles, fold-over feet on smaller sizes and a two-way zip make bedtime and night-time changes that little bit easier.
Every item has been created with comfort in mind, using breathable fabrics and practical features that parents genuinely appreciate. From easy-access zips to fabrics suitable for layering throughout the seasons, it’s clear that functionality has been given just as much attention as style.

Whether you’re shopping for a new baby, updating your child’s sleepwear or looking for a thoughtful baby shower or Christmas gift, the Miffy x Love to Dream™ collection offers a lovely combination of practicality and timeless design.
With prices starting from £29.99 for the Miffy Checker Swaddle Up™ and rising to £39.99 for the Miffy Long Sleeve Sleep Suit, it’s a premium collection that celebrates better sleep with one of childhood’s most iconic characters.
The Miffy x Love to Dream™ collection is available now at www.lovetodream.co.uk.
