Fri. Dec 20th, 2024

An Advent Treat with Elf & Seek

A brand-new, alternative festive countdown for the family

The Little Treats Bakery is pleased to launch one ‘elf of an exciting product for Christmas 2017, which cleverly combines characterful biscuits with a fun, festive countdown activity – Elf & Seek.

Comprising of 24 individually wrapped and decorated gingerbread elves, award winning* Elf & Seek is an interactive, exciting and tasty way to keep the magic of Christmas alive. Parents simply hide one of the little elves around the home each day of December, for the kids to hunt down as they countdown to Christmas.

The fun doesn’t stop there. Elf & Seek is calling for families to share their together time on social media by taking a selfie of their elf, uncovered from its hiding place, and share it with the hashtag #ElfieSelfie – the winner will win an extra special, tasty treat; a hamper of biscuits tailored to a theme of their choice!

Sally Tribe, Strategic Marketing Manager, said “We’ve been looking forward to the launch of Elf & Seek for quite some time. It’s a totally new concept for the advent market, that’s sure to inject a bit of fun and excitement into the category. It’s perfect for mums like me, who are tired of the same old advent calendars, or the pressure of Elf on the Shelf, year after year”

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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