This year, Alton Towers launched a brand-new way for families with young children to enjoy the UK’s most iconic theme park and it’s budget-friendly, too.
Introducing the Parent and Toddler Annual Pass, a fantastic option for parents, grandparents, and carers with little ones aged 5 and under who want a full year of fun… without the full-price ticket. Here’s everything you need to know.
What Is the Parent and Toddler Annual Pass?
The Parent and Toddler Annual Pass gives one adult and one toddler (aged 5 or under and at least 90cm tall) 12 months of off-peak weekday access to Alton Towers Theme Park — for just £59.
It’s an ideal solution for stay-at-home parents, families with flexible midweek schedules, and anyone looking for quieter days out away from the weekend crowds.
What’s Included?
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12 months of access to Alton Towers on off-peak midweek dates
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Admission for 1 adult and 1 toddler aged 5 and under
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Two named passes provided — one for the adult and one for the toddler
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Flexible entry — any adult can use the Parent pass, as long as it’s with the named toddler
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Up to 10% off retail purchases in park shops
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Up to 20% off food & drink throughout the resort
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Access to rides and attractions suitable for younger children, including:
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CBeebies Land
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In The Night Garden Magical Boat Ride
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Peter Rabbit Hippity Hop
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Postman Pat Parcel Post
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Octonauts Rollercoaster Adventure
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Who Can Use It?
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The pass is for any child aged 5 and under (must be 90cm or taller)
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The Parent Pass can be used by any accompanying adult, whether that’s a mum, dad, grandparent, or carer — as long as they’re with the named toddler
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Perfect for families with flexible time midweek or for early-years children not yet in school
When Can You Visit?
The Parent and Toddler Annual Pass is valid on midweek, off-peak days only. That means no weekends, school holidays, or other peak dates.
Tip: You can check the specific exclusion dates on the Alton Towers website under the “Parent and Toddler Pass” page before planning your visit.
How to Use It – Step-by-Step
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Buy the Pass Online – Get your Parent and Toddler Annual Pass for £59 directly from the Alton Towers website.
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Pre-Book Your Visit – Both the adult and child need a pre-booked ticket before visiting. Book both online (free with the pass).
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Bring Your Pass and Reservation – Make sure to bring your valid passes and your booking confirmation on the day.
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Enjoy Your Day Out – Head straight to the fun, whether you’re riding toddler-friendly coasters or exploring CBeebies Land.
Important Details & Terms
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Valid for 12 months from the date of issue
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Only valid for midweek, off-peak theme park entry
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Parking is not included (standard charges apply)
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You can book up to 3 dates in advance at any one time
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Both passes (Parent + Toddler) must be presented at the entrance
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The Parent pass is only valid with the named Toddler passholder
Why Families Love It
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Massive savings: Multiple days out for the cost of a single full-price ticket
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Low-stress days out: Avoid busy weekend queues and enjoy the park at your child’s pace
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Toddler-friendly rides: Focused on CBeebies Land and gentle fun for little ones
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Flexible parenting: Either parent (or grandparent) can accompany the child using the pass
Where to Get It
Ready to make the most of the next 12 months?
You can buy the Parent and Toddler Annual Pass and pre-book your visits directly on the Alton Towers website.
If you’re a blogger or publisher, don’t forget to use your Partnerize tracking links to share the news and earn commission when your readers buy the pass.
Whether you’re visiting for the first time or returning for another season of toddler-friendly adventures, this is one of the best-value theme park offers in the UK right now.
Get your pass, pack your snacks, and get ready for a year of memory-making.