A current promotion at LEGOLAND Windsor Resort offers families the chance to turn a single overnight stay into almost a year of days out. For a limited period, every guest on a qualifying short-break booking receives a Merlin Essential Annual Pass as part of the package.

Families who book directly with the resort by 1 March 2026 for stays between 14 March and 26 June 2026 are eligible. The booking must include at least one night in the resort’s own accommodation, such as the LEGOLAND Resort Hotel, LEGOLAND Castle Hotel or the LEGOLAND Woodland Village.

What the Annual Pass Includes

The Merlin Essential Annual Pass provides up to 339 days of access from activation to more than 20 attractions operated by Merlin Entertainments across the UK.

These include major theme parks and attractions such as:

Alton Towers Resort

Chessington World of Adventures Resort

Thorpe Park Resort

Warwick Castle

SEA LIFE London Aquarium

The London Eye

Madame Tussauds London

Passholders must activate their passes online before visiting attractions, and some date restrictions apply under the Essential tier.

For families who regularly plan theme park trips, zoo visits, aquarium days or castle experiences throughout the year, the annual passes quickly remove the need to buy expensive day tickets. Even two or three return visits to Merlin attractions later in the year would normally exceed the cost of this short break.

Instead of paying repeatedly for individual days out, one overnight stay unlocks a wide range of experiences across the country for most of the year.

The key is that the booking must be made directly with LEGOLAND Windsor Resort within the promotional window, and the passes are issued only to guests staying overnight in the resort’s own accommodation.

By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk