As a mum, finding ways to make brushing your child’s teeth easier — and actually enjoyable — can feel like a daily challenge. That’s why I was really excited to try Brushi Bear™, a clever new electric toothbrush designed specifically for babies and toddlers aged 0–3 years.
Created by dentist-mums Dr. Annie Smith and Dr. Mary Baptista, Brushi Bear™ has clearly been designed with real families in mind. It’s actually the first patent-pending, double-sided sonic electric toothbrush made especially for this age group, and you can tell a lot of thought has gone into how little ones brush (or try to!).
With tooth decay sadly still one of the biggest reasons children end up in hospital, anything that helps establish good brushing habits early on feels like a big win for parents.
What Comes in the Brushi Bear™ Starter Set
The Brushi Bear™ starter set is available exclusively at littlebrushies.com and costs £69.50. Inside the box you’ll find:
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The Brushi Bear™ electric toothbrush
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Two developmental brush heads
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A USB-C charging station
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A helpful brushing guide created by the dentist founders
The two brush heads are designed to grow with your child. There’s a soft silicone gum massager for babies aged 0–1 years, which is perfect for soothing teething gums while gently introducing brushing. Then for toddlers aged 1–3, there’s a double-sided bristle brush head that cleans both the top and bottom teeth at the same time.
Replacement brush heads come in two-packs for £11, with a subscription option (£9 every six months) which is great if, like me, you tend to forget when it’s time to change them.
A Clever Design That Works With Little Ones
One of the things I really liked about Brushi Bear™ is the double-sided brush head. Anyone who has tried to brush a toddler’s teeth knows they often bite down on the toothbrush — which makes brushing properly almost impossible. This clever design means the brush still cleans effectively even when little mouths clamp shut.
The gentle sonic vibrations also help give a thorough clean without being too strong for delicate gums.
Two Modes That Grow With Your Child
Another feature that stood out is the dual-mode technology, which adapts as your child grows.
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Mellow Mode uses soft sonic vibrations that are perfect for teething babies and early brushing.
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Mighty Mode offers a deeper clean for toddlers with more teeth and is clinically proven to outperform manual brushing.
It’s a thoughtful feature that means the toothbrush can stay part of your routine as your child develops.
Making Brushing Fun (Finally!)
The design is honestly adorable — the bear shape instantly makes it feel friendly and less intimidating for little ones. My child quickly warmed to it and loved the two-minute nursery rhyme timer, which helps make sure brushing lasts the right amount of time.
There are also light-up progress indicators, which add a fun element and help turn brushing into more of a game than a battle.
The ergonomic handle is another nice touch, making it easier for small hands to hold while also helping develop motor skills.
Thoughtful for Parents Too
As a parent, it’s reassuring to know Brushi Bear™ is made from medical-grade, BPA-free materials. The rechargeable battery lasts over 50 days on a single charge, which means you’re not constantly worrying about charging it.
I also appreciated the plastic-free packaging, which shows the brand has thought about sustainability as well as children’s health.
Brushi Bear™ feels like one of those rare products that genuinely makes a parent’s life easier. It’s thoughtfully designed, backed by dental expertise, and most importantly — it helps turn tooth brushing into a positive daily routine rather than a struggle.
For families with babies or toddlers, it’s a brilliant tool for building healthy habits from the very start. Because while baby teeth might not last forever, the routines children learn early on definitely do.