Nintendo has introduced an exciting new collection designed for younger children and families—My Mario. Bringing the magic of the Mushroom Kingdom into everyday play, the range offers a mix of toys, digital experiences and creative activities that encourage parents and children to explore, imagine and play together.
Featuring beloved characters like Mario, Luigi, Princess Peach and Yoshi, My Mario is designed to introduce younger audiences to the iconic franchise in a fun, accessible way.
Wooden Blocks That Bring Mario to Life
At the heart of the collection is The My Mario wooden blocks range, available via the UK My Nintendo Store, features high-quality, sturdy beech wood blocks designed for hands-on, imaginative play.
Families can choose from:
- A 3-piece Mario Wood Block Set
- A 30-piece Mario & Friends Wood Block Set
The larger set includes character blocks alongside classic Super Mario elements, while the packaging cleverly doubles as a diorama backdrop—perfect for storytelling and display.
Even more exciting for Nintendo fans, the character blocks also function as amiibo figures, meaning they can interact with compatible games on Nintendo Switch and Nintendo Switch 2—bridging physical and digital play.
Animation and Apps for Interactive Fun
The My Mario experience goes beyond toys, with a brand-new stop-motion animation series titled “It’s Me, Mario! Stop Motion Shorts”, now available on the Nintendo UK YouTube channel. These bite-sized episodes are designed to entertain viewers of all ages while introducing younger children to Mario’s world.
There’s also the Hello, Mario! app, available on smart devices and Nintendo Switch, which allows children to interact with Mario in playful ways—tapping, poking and exploring his reactions in an intuitive, engaging format.
Soft Toys Perfect for Little Fans
Alongside the wooden sets, the range includes soft toys created by Simba. These include baby-friendly rattles and a 25cm Mario plush.
Importantly for parents, the plush toys are well made, offering a soft yet durable design that’s ideal for cuddles, playtime and travel.
Designed for Shared Play
What sets My Mario apart is its focus on shared experiences. Rather than standalone toys or screens, the range encourages:
- Imaginative storytelling
- Parent-child interaction
- Creative and sensory play
- A gentle introduction to gaming characters
It’s a thoughtful way to bring one of gaming’s most recognisable worlds into early childhood development.
With My Mario, Nintendo has successfully created a bridge between classic gaming nostalgia and modern early-years play. From beautifully crafted wooden blocks to interactive apps and high-quality plush toys, the range offers something for every young fan.
For parents looking to combine creativity, quality and a touch of familiar fun, My Mario is a charming new addition to the toy landscape.