A purpose-built device offering independence without social media, open internet access or addictive apps

Sayph, a UK-based technology startup, has launched a smartphone designed specifically for children aged 8–16, built to provide safe communication without the risks associated with unrestricted smartphone use.

Created for parents who feel caught between giving their child no phone at all and handing over a fully open smartphone, Sayph offers a structured middle ground. The device includes calls, one-to-one messaging and location tracking, but no social media, no app store and no web browser unless a parent actively enables it.

Parent-approved

Unlike traditional smartphones that rely on layered parental control apps, Sayph is restrictive by design. All contacts must be parent-approved, and the companion web app gives parents clear oversight and control without complex settings or the stress of daily monitoring.

Ben Humphrey, Co-Founder of Sayph, comments, “We created Sayph to solve a very real and current parental dilemma. Parents want their children to have independence; to walk to school, to go to friends’ houses, for example, but they don’t want to expose them to the pressures and risks of social media and open internet access. Sayph gives families connection without accelerating exposure.”

The device costs £189, with a £5 per month subscription for the parental control platform, positioning Sayph as one of the most affordable dedicated child-safe smartphones on the UK market.

Fellow Co-Founder Ami Penolver, adds, “Sayph is not as anti-technology, but instead pro-childhood. We offer independence without exposure and a phone, not a platform to ensure children are enabled with independence but not burdened with conformity.”

Beyond product design, Sayph has embedded social impact into its model. For every 10 devices purchased within a school, one will be donated to a pupil premium child. For every 100 devices sold overall, one will be provided to a looked-after child.

The device is available now at https://sayph.one

By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.