For expectant parents travelling across London, the Baby on Board badge is a simple yet powerful initiative designed to make public transport more accessible and comfortable. Introduced by Transport for London (TfL), the scheme helps pregnant passengers signal that they may need a seat during their journey—especially when it’s not immediately obvious they are expecting.
What Is the Baby on Board Badge?
The Baby on Board badge is a small, free badge worn by pregnant women while travelling on London’s transport network. Its purpose is to discreetly communicate to fellow passengers that the wearer may need extra consideration, such as being offered a seat.
This can be particularly helpful in the early stages of pregnancy, when symptoms like fatigue, nausea or dizziness are common but not visible to others.
Where Can It Be Used?
The badge is recognised across the entire TfL network, including:
- London Underground
- London Overground
- Buses
- Docklands Light Railway (DLR)
- Trams and river services
It can also be worn on station platforms and in waiting areas, helping create a more supportive environment throughout the journey.
Why It Matters
Travelling while pregnant—especially during busy commuting hours—can be physically demanding. The badge encourages a culture of awareness and kindness, making it easier for others to identify when someone may need assistance.
While wearing the badge is optional, it can make a meaningful difference. As TfL highlights, it helps passengers recognise that someone has “a very good reason to need a seat,” encouraging small but important acts of courtesy.
How to Get One
TfL provides the Baby on Board badge free of charge, and it can be ordered online or sometimes collected at staffed stations. Thousands are issued every year, making it a familiar and trusted symbol across London’s transport system.
A Small Badge with a Big Impact
The Baby on Board scheme is a great example of how a simple idea can improve everyday experiences for parents-to-be. By promoting awareness and empathy, it helps ensure that public transport remains accessible, safe and supportive for everyone—especially during pregnancy.