Quote from Penny McCarthy on October 31, 2024, 1:16 pm

Ensuring a restful winter sleep is essential for the whole family, and creating the right environment can make all the difference.  Now that shorter days and colder nights have arrived, creating a restful sleep environment for the whole family is more important than ever. Whether its ensuring children are snug, finding the right sleepwear for women or embracing festive traditions with matching Christmas sets, M&S has shared expert advice to help everyone sleep well this winter.

Children’s sleepwear: comfort is key

Winter can disrupt children's nighttime patterns, making it harder for them to fall and stay asleep. The drop in temperature, along with discomfort from unsuitable sleepwear, can lead to restless nights. Ensuring that children are dressed in soft, cosy fabrics can make a world of difference in maintaining their sleep routine during the chilly months.

Sharon Shokar, Kidswear expert at M&S and mother, shares, "As a mum, I know how crucial it is to keep kids comfortable in winter. My own children sleep better when they’re warm and unrestricted by their sleepwear. We follow a routine to keep bedtime consistent. By 7:30, they're in bed, the room is dark, and they’re snug and cosy."

Sharon also adds, "Each night, we keep to a familiar wind-down routine. A warm bath or shower followed by pyjamas and a snuggly robe or onesie helps them settle in. Reading a book together with low lighting creates a calm environment. I’ve found simple things like avoiding wet hair at night and using a hot water bottle really help in creating a comfortable, restful setting for them when the temperature really drops."

Our Fleece Pyjamas (1-16 Yrs), made from soft, breathable fleece, ensure little ones stay snug throughout the night. For children with additional needs, our Adaptive Velour Transport Print Pyjamas feature thoughtfully designed elements that make dressing easier, without compromising on comfort or warmth.

Women’s Sleepwear & Sleep Hygiene

For women, especially those navigating menopause or peri-menopause, choosing the right sleepwear becomes even more essential during winter. Breathable fabrics and looser styles provide much-needed comfort, while M&S offers a curated range of products designed specifically for this stage of life. Our Cool Comfort™ technology, found in our lingerie and sleepwear collections, adapts to body temperature, keeping women cool and comfortable all night.

Alongside our sleepwear, customers can explore our Comfortably Cool bedding range, crafted with a Tencel® fabric blend that regulates body temperature for a restful night's sleep. Paired with collagen-boosting and hydrating beauty products, M&S ensures women can enjoy confidence and relief during the colder months.

"Layering breathable fabrics and creating a calming bedtime routine can make all the difference," Sharon advises. "Lower the bedroom temperature while using adaptable bedding for warmth and comfort."

“Reducing screen time and incorporating relaxing rituals like using calming scents or sipping herbal tea is also key to a good night’s rest.”

Festive pyjamas for the whole family

Winter is also the season to embrace festive traditions, and with Google searches for “Christmas pyjamas” increasing by 67% over the past week[1] Sharon notes, "matching Christmas pyjamas have become a staple for many families during the holidays. They add a touch of fun while keeping everyone warm."

From children's cosy fleece sets to stylish, temperature-regulating options for women, M&S’s sleepwear collection has something for everyone. This winter, give the gift of warmth, comfort, and a peaceful night's sleep for the whole family.

[1] Google Trends data pulled 29.10.24