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Kidswear: New launches

AW24 kidswear collections revealed

As autumn approaches, the latest AW24 collections from leading baby and kidswear brands are here to brighten your little one’s wardrobe. From innovative sleepwear to playful character collaborations, there’s something for every family. Take a closer look at top launches, sure to be a hit with parents and kids alike.

Love to Dream™ – revolutionising sleep

Love to Dream™, a multi-award-winning brand known for transforming family sleep routines. Their hero product, the Swaddle Up™, has helped countless babies enjoy longer, safer sleep. This patented design allows babies to sleep with their arms in a natural position, providing comfort and security.

Available in various fabrics to suit all seasons, Love to Dream™ also offers a full range, including sleep suits, sleep bags, rompers, and pyjamas up to age four. Their 3 Stage sleepwear collection makes bedtimes easier, from newborn days to toddler years. Prices start from a very pocket-friendly £27.99, making this a must-have for parents seeking quality sleep solutions.

For more information, visit Love to Dream™.

Blade & Rose – the Gruffalo collection and more kidswear!

Blade & Rose, Kidswear Brand of the Year at Drapers 2024. In collaboration with the beloved Gruffalo, the range features signature Blade & Rose leggings, long-sleeve tops, and adorable accessories. Highlights include fluffy Gruffalo and mouse socks, character hoodies, dresses, booties, and rompers.

Alongside the Gruffalo collaboration, Blade & Rose’s AW24 collection introduces charming new characters like Honey Bee, Bailey the Cow, Arctic Friends, and Tim the Pirate. As always, the brand ensures its products are made from durable, soft fabrics that are kind to children’s delicate skin and easy to care for.

Explore the collection at Blade & Rose.

BabyBjörn – new kitchen products for little ones

Mark your calendars! BabyBjörn is launching two new kitchen products on 9th October: the Feeding Spoon and the Baby Bowl. Known for simplifying life for families with young children, BabyBjörn continues to innovate with these clever additions.

The Feeding Spoon features a long handle for easy access to deep jars, while the soft front ensures gentle feeding for little mouths. Meanwhile, the Baby Bowl’s anti-flip, no-drip design makes mealtimes more enjoyable and less messy. Both products are dishwasher safe, scratch-resistant, and made from BPA and PVC-free plastic, perfect for families who want safe, functional feeding tools.

Discover more at BabyBjörn.

These AW24 launches promise style, comfort, and functionality, helping parents find the best for their little ones as the weather cools down. Keep an eye on these brands for even more exciting releases this season!