Amazon Kids+ is a digital subscription service designed for children aged 3 to 12, giving UK families access to thousands of books, games, videos and Alexa skills in one ad-free hub. It’s available now across Amazon Fire tablets, Fire TV, Kindle and Echo devices, with plans starting at £6.99 a month for Prime members.
The service pairs exclusive originals, such as Blippi’s Treehouse and ARPO Robot Babysitter, with content from established brands including Harry Potter, Marvel, Disney, Nickelodeon, Lego and National Geographic. Content is tailored by age group, from Peppa Pig and Paw Patrol for younger children through to Super Spy Ryan for kids nearing their teens.
How much does Amazon Kids+ cost in the UK?
Families can try Amazon Kids+ free for one month before paying. After the trial, Prime members pay £6.99 a month, while non-Prime members pay £7.99 a month. An annual plan works out cheaper: £59.99 a year for Prime members, a 28% saving, or £69.99 a year without Prime.
Parental controls and safety
Every subscription includes the Parent Dashboard, where parents can manage up to four child profiles, set screen time limits and educational goals, and control web browsing. Discussion Cards give parents conversation starters based on what their child has been watching or reading, and all content is ad-free with no links to social media.
Families who buy an Amazon Kids tablet also get an extra year of Amazon Kids+ included, plus a kid-friendly case and a two-year guarantee. Amazon has also partnered with Internet Matters through its Family Digital Well-Being Hub, aimed at helping families navigate the internet safely together.
Is Amazon Kids+ worth the cost?
For families already inside the Amazon ecosystem, particularly those with a Fire tablet, Echo or Kindle at home, Amazon Kids+ bundles a lot of value into one subscription: books, videos, games and Alexa skills that would otherwise mean juggling several separate apps and logins. The parental controls and ad-free, social-media-free environment are a genuine draw for parents who want peace of mind alongside the entertainment.
Whether it’s worth it will come down to how much use your household gets out of it. Families who lean on the content daily, and who take advantage of the cheaper annual plan, tend to get the most value. Those who only need occasional kid-safe entertainment may find the free trial and the no-cost Amazon Kids parental controls enough on their own.
Overall, at under £7 a month for Prime members, Amazon Kids+ is competitively priced against buying individual kids’ apps, ebooks or streaming subscriptions separately. The clearest way to find out if it suits your family is to start with the free one-month trial and see how much your children actually use before committing to a paid plan.
Amazon has also partnered with Internet Matters through its Family Digital Well-Being Hub, aimed at helping families navigate the internet safely together.
