Fri. Sep 20th, 2024

Little Learners Series of Books for Babies and Toddlers

Little Learners Series of Books for Babies and Toddlers

Now comprising 20 titles, the popular Little Learners series of books by Parragon is quickly becoming parents’ favourite range of books for babies and toddlers. Engaging, attractive and affordable, the Little Learners series includes bath books, board books, buggy books, interactive books and even books with finger puppets and soft toys. Over 250,000 Little Learners books sold this year!

With seven new titles published in September, there is sure to be something to excite every baby!

New titles in the Little Learners series:

Twinkle Twinkle Little Star: Light and Sound Book Ring Around the Rosie: Light and Sound Book

Incy Wincy Spider: Finger Puppet Book Hickory Dickory Dock: Finger Puppet Book

My Day: Touch & Feel Book Let’s Play: Touch & Feel Book

Snuggle Bunny Box Set: Book and Cuddly Bunny Toy

Little Learners Promote Reading Skills

According to a study by the National Literacy Trust the time children spend reading is decreasing, with only 3 in 10 children reading regularly in their own time and more than 2 in 10 children saying that they rarely or never read in leisure time.1

At the same time, studies by the charity Bookstart have shown that sharing books with babies is an important way to encourage reading and help children to become better readers: “the parent who makes book reading a rich event is helping his or her child to develop a familiarity with how books work and what you need to do to read one. Engaged shared reading was also shown to support the more sophisticated skills of story comprehension and story production.”2

Supported by the latest research, the Little Learners series is designed to encourage and enable

parents to share books with their babies from birth.Readingwith children has never been more

important, more special, or more fun!

Little Learners are available at all major retailers including Tesco, WH Smith, Sainsbury’s, Amazon and Early Learning Centre.

For more information visit: www.parragon.com/littlelearners

1 BBC 7th September 2012 http://www.bbc.co.uk/news/education-19511825
2 Bookstart Report: http://www.bookstart.org.uk/professionals/about-bookstart-and-the-packs/research/reviews-and-resources/sharingstories/

By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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