
Kiddylicious
At Kiddylicious, they are on a mission to create fun tasty snacks for babies and toddlers. They have been voted ‘Baby Product of the Year’ in 2017
New Strawberry Wafers
Strawberry remains one of the most popular flavours with little ones and they have had hundreds of mums and dads writing in to ask them to make a Strawberry Wafer.
The wafers are made with 50% less sugar, are gluten and dairy free and contain a subtle hint of real strawberry, helping little mouths to discover new tastes.
Perfect for introducing babies to solid food, they are the ideal first finger food as they’re great at helping hand-eye coordination.
Suitable for children aged 6 months+. ‘Strawberry Wafers’ are now available in a multibag of 10 twin packs from Morrisons, Sainsbury’s, Asda, Amazon and Ocado. RRP £2.20.
Coconut Mini Rolls for Babies & Toddlers
Carefully developed for children from 12 months, delicious Mini Coconut Rolls help little ones explore new tastes and textures.
A delicious and ‘healthier than’ alternative to biscuits. The Mini Coconut Rolls are made with fresh coconut milk and gently baked to give a light. The crispy texture which grown ups will love almost as much as the kids. Their fun, hollow tube shape helps little hands develop their pincer grip as well as promoting self-feeding.
‘Coconut Rolls’ are available in multi-bags of 8 packs from Morrisons, Sainsbury’s, Tescos, Asda, Amazon and Ocado RRP £2.50
Soft baked bars bursting with real fruit fillings
Baked with kitchen cupboard ingredients that parents will instantly recognise. Fruity Bakes are bursting with real fruit fillings in a soft, golden whole wheat flour crust. With two tasty flavours to choose from. They’re soft, delicious and contain no added sugar or salt and absolutely no artificial flavours, colours or preservatives whatsoever.
Suitable for children from 12 months+. ‘Fruity Bakes’ are available in a box of 6 from Morrisons, Sainsbury’s, Asda, Amazon and Ocado. Come in two tasty flavours – Apple and Strawberry. RRP £2.20
The World’s first 100% Allergen Free Oaty Bar for Babies & Toddlers
The world’s first ever Oaty Bar for little ones that’s free from all 14 declarable allergens.
Research shows around 40% of 1-2 year olds have food allergies or intolerances and we know many parents find it difficult to find snacks that are suitable. They also struggle when they have play dates or parties making sure their little ones can enjoy something tasty like their friends
Each bar contains the delicious goodness of wholegrain oats, real fruit and vegetables that are safe for all tummies. Suitable from 12 months+, the soft texture is perfect for toddlers exploring new tastes and textures. Kiddylicious Oaty Bars are free from all declarable allergens including the most common ones: gluten, milk, peanuts, eggs, soya, nuts and sesame seeds.
You can see our full range at www.kiddylicious.com
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By Penny McCarthy
Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.
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