Thu. Oct 10th, 2024

Your Fragrance. Anytime. Anywhere.

We all have a signature fragrance that we turn to for special occasions, holidays, nights out, or simply to relive the wonderful memories it evokes.  However, it can be a real pain carting around a 100ml bottle of your favourite scent, especially moving into the summer season when millions of Brit’s will be travelling, having the time of their lives at festivals, and attending a full calendar of weddings. Thanks to Twist & Spritz, £10, The Fragrance Shop (www.thefragranceshop.co.uk) you can now transport your much-loved perfume into a handy and chic 8ml atomizer, in a range of 18 gorgeous shades.

The perfect “your fragrance anytime, anywhere”, the Twist & Spritz filling system makes it incredibly easy to fill from a wide range of bottles in just two steps.  Beauty addicts can simply remove the inner bottle from their Twist & Spritz, before placing the valve over the exposed nozzle of the fragrance bottle.  Twist & Spritz bottles hold 8ml of fragrance, which equates to 100 sprays, guaranteed to last your whole holiday, wedding or festival.

This is both elegant and practical. Twist and Spritz comes in 18 fashion-forward shades, with a high-shine metallic finish, and slim, sleek design.  For the fun-loving festival goer there are hero shades including purple, light pink, blue, green and red. For the discerning traveller, there are sophisticated precious metal inspired hues of polished silver, gold and trend led rose gold.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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