Medela | Silicone Breast Milk Collector

World Leading breastfeeding brand, Medela, is thrilled to introduce a new accessory to its ever-expanding range of breastfeeding innovations as they welcome the new Silicone Breast Milk Collector. Helping mums to catch every last drop of their precious breast milk, the clever device simply suctions in place (and can even be used hands free thanks to the included lanyard) to catch any remaining breast milk during the natural let down. Comfortable and easy to use (and clean!), the one piece Silicone MilkCollector is 100% BPA and can hold up to 100ml of breast milk, whilst the double leak proof design avoids any spillages or accidents.

RRP: £15.99 https://shop.medela.co.uk/products/breast-pumps/medela-silicone-breast-milk-collector/

Medela | Freestyle Hands Free In Bra Double Pump

Medela is launching a social collaboration with Kayla Itsines to support her breastfeeding journey with the company’s latest innovation, the Freestyle™ Hands-free Breast Pump, allowing mums to pump anywhere, anytime, hands-free. The global partnership intends to elevate the individual breastfeeding feeding journey of new parents and highlight the critical role that breast milk plays in maternal and infant health and development. With the new pump selling out in its first week of being live, and also gaining organic praise from fans of the brand such as Vogue Williams, who called it ‘game changing’, it is set to continue its vast success as it is restocked next week.

RRP: £299 https://shop.medela.co.uk/products/breast-pumps/medela-freestyle-hands-free-double-electric-wearable-breast-pump/

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.