Mon. Dec 23rd, 2024

With winter now fast approaching, the cooler temperature and drier air can cause little ones’ skin to become irritable and itchy. AVEENO® Baby is here to help with products from its renowned Soothing Relief and Dermexa ranges. The Soothing Relief range is clinically proven to soothe babies’ dry, irritable skin; and the Dermexa range is clinically proven to soothe and relieve very dry, itchy skin, and it is also suitable for babies who may be prone to eczema.

Soothing Relief Emollient Wash (250ml), *RRP £7.49 Enriched with Vitamin E and 100% pure Oat Oil, our Wash is clinically proven to gently cleanse, so little ones’ skin feels moisturised for 24 hours. It soothes and helps relieve dry, sensitive skin prone to itchiness

Soothing Relief Emollient Cream (150ml), *RRP £7.49 Enriched with Vitamin E and 100% pure Oat Oil, our Cream is clinically proven to moisturise for 24 hours and helps soothe dry, sensitive skin, which is prone to irritation. It leaves skin feeling smooth and healthy

Dermexa Moisturising Wash (250ml), *RRP £9.00 Formulated with Collodial Oatmeal, Oat Extract and Ceramides, our Wash gently cleanses skin without damaging the skin barrier. It is specially formulated for little ones with very dry, itchy skin.

Dermexa Emollient Cream (150ml), *RRP £9.00 Formulated with Triple Oat Complex and Ceramides, our Emollient Cream is clinically proven to moisturise and immediately soothe little ones’ dry, itchy skin.

Dermexa Good Night Emollient Balm (75ml), *RRP £9.00 Our Balm moisturises and immediately soothes dry skin, reducing itchy sensations all through the night, so little ones can sleep well

Dermexa Soothing Oat Bath Soak, *RRP £9.99 This light-touch skin care is formulated with our highest concentration of Oat. It is clinically proven to gently soothe, relieve itchiness and prevent dryness.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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