
Argos Providing Children with Hours of Fun
From providing children with hours of fun to making parenting a breeze: BTL Diffusion Available Now At Argos!
BTL Diffusion at Argos, with their BabytoLove, Cloud b and Little Big Friends collections making their UK debut. From imaginative toys to game-changing parenting essentials and everything in between, BTL Diffusion is bringing wonder and excitement to the fingertips of families everywhere. From creative toys that ignite imagination and spark development to ingenious parenting solutions and sleep aids that make life a breeze, BTL Diffusion has something delightful in store for every family.
This award-winning brand is every parent’s dream. From travelling essentials to teethers and soothers, BabytoLove has everything and more to support parents at every stage of their ever-changing parenting journey.
Take a seat anywhere, anytime!
Say goodbye to bulky chairs and hello to lightweight luxury with the convenient and comfortable Pocket Chair and Booster Seat RRP £25. This compact chair folds up neatly and fits snuggly in your purse or suitcase, making it the perfect travel companion no matter where you go. Fit with a 3-point safety harness and a machine washable cover, you can sit back and relaxing knowing your little one is in safe, clean hands
Another award winning brand that’s making it’s way to UK shelves! Transform your babies bedtime routine and welcome sweet dreams with open arms with Cloud b.
Cuddly companion by day, peaceful plush by night!
Transform your little one’s room into a magical, underwater ambiance with the Tranquil Turtle RRP £45. This cute and cuddly friend transports baby to a serene underwater environment by projecting mesmerising waves of light and calming white noise and melodies that mimic an underwater world. Customise your under the sea setting by adjusting the brightness and volume so you can create a peaceful scene, perfect for your baby. Rechargeable with 100% recycled fibres, and a built-in smart cry sensor.
Blissful Bedtime Adventures!
Immerse yourself into an enchanting universe with the captivating, storytelling CloudBox RRP £60. With an array of stories and sounds which are synchronised with light projections, CloudBox creates soothing, atmosphere that is adapted to each story and brings the narratives to life, immersing children into four magical worlds (ocean, forest, space, and village). It also has a recording function, so children and parents can include their favourite stories and develop their ever-growing imaginations.
LoveLights love sleep!
Invite your baby into a world of tranquillity with the adorable LoveLights RRP £35 . The four available characters, (unicorn, dragon, bunny and fawn) are the perfect on-the-go travel companions, or they can hang next to baby on the cot and create a peaceful ambiance by offering touch, sound and visual elements so baby sleeps safe and sound all night long. Parents can add their own special touch by recording a lullaby or message to comfort baby and with a simple shake of the Lovelight, the plush toy will restart and soothe baby all night long.
Add a sweet and stylish touch to your nursery with Little Big Friends. The adorable soft animals and interactive play sets are the perfect addition to any nursery. With friends from the jungle, farm, forest and ocean, your little one will have hours of endless fun!
Arch your way into an ocean adventure!
Crafted with imagination and adventure in mind, this beautifully designed Ocean Activity Arch RRP £40 invites young minds to dive into a world of underwater wonders. The dangling, interactive toys, made from a variety of materials, are perfect for encouraging early motor skills whilst helping little ones develop their ever-growing imaginations.
A sensory, seaside sensation!
Splash into sea life and bring the relaxing wonders of the ocean into your own home with the Ocean Playmat RRP £80. With 10 multi-sensory activities and many surprises to be revealed, your little one will be engulfed in a world of imagination and develop their tactile and sensory skills.
An aquatic adventure awaits!
Prepare for double the fun and dive into a sea of excitement as the Patchwork Ocean Playmat RRP £50 offers two captivating underwater worlds for your little one to explore. With its reversible design featuring vibrant colours and friendly sea creatures, your children can flip and fop between the varying fabrics that engage babies’ sensory development. Whether their swimming with turtles or searching for hidden treasures, the Patchwork Ocean Playmat promises endless fun and imaginative play for little ones.
BTL Diffusion’s brands arrive in the UK in April 2024 and will be available from Argos stores nationwide. For more information visit www.argos.co.uk.
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By Penny McCarthy
Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.
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