Wednesday, April 16 2025
Best buys Featured

Baby Shower Essentials

By July 25, 2024 Article

1) Ewan Deluxe | RRP: £39.99 | Stockist: https://sweetdreamers.co.uk 

Best friends from birth, ewan is there by any newborns side. Having the ultimate calming effect, he has been expertly designed using the science of sleep to help little ones who struggle to settle. This uber cute cuddly sleep aid mimics the comfort of the womb with soft red melatonin inducing glow and selection of ‘pink and white noise’ soothing sounds, including an actual recording of a heartbeat and womb, to lull newborns and toddlers into a peaceful sleep. ewan Deluxe features an intelligent MoonMode smartCRY sensor, which is cleverly designed to automatically activate when baby stirs in the night, or during any naptime, helping to resettle them, meaning ewan can effortlessly work his magic and ensure the entire family can get a great night’s sleep! 

 2) Infantino 7 In 1 Kick N Keys Gym & Light-up otter bath thermometer  | RRP: £11 & £60 | Stockist: Argos & Verbaudet

With a soft playmat, a musical piano, a tummy-time bolster, a seat positioner, and hanging toys, your little one will never run out of things to do. The take-along musical piano is entertaining, offering 7 melodies, 21 fun sounds, and even a composer mode. This gym also supports your baby’s developmental skills through play. Encouraging sensory exploration, hand-eye coordination, and cognitive thinking with 7 exciting dynamic grow-with-me play modes. From engaging playtime on their back to interactive sitting sessions with the C-shape seat positioner. What’s more, the otter bath thermometer is as cute as it is practical for both baby and parents! It lights up in different colours depending on the temperature of the water – red if it’s too hot, blue if it’s too cold and green if it’s just right. This thermometer will put your mind at ease before placing your baby in the tub. The little otter will serve as a toy for baby to play with while being washed. 

 3) Ladybird Baby Touch Collection RRP: From £5.99 https://www.penguin.co.uk/series/BAB01/baby-touch?page=1

A total essential for any baby shower hamper or newborn gift, much loved children’s book publisher, Ladybird, is thrilled to offer a vast collection of colourful, sensory page turners to nursery bookshelves all around the country as part of its popular Baby Touch Collection. It’s no surprise that 7 million copies have sold – Baby Touch has a book that every little one will love! From Dinosaurs, ABC to the new Hide and Seek and Nursery Rhymes, the interactive books encourage little ones to touch and feel their way through each page, discovering new objects and characters along the way! Each page offers a sensory discovery including textured cards, glitters and felts to interact with.

 4) Kendamil Infant Nutrition | RRP: From £8.65 | Stockist: Kendamil

A gift that keeps giving … Gift a dear friend with a Kendamil subscription, so they don’t have to think about their little one’s nutritional needs, as their formula and other essentials will be delivered straight to their door … With over 60 years of experience in infant nutrition, Kendamil the pioneering, fast growing and uniquely British brand that is leading the way in the baby formula industry offers free monthly doorstep delivery subscriptions for the ultimate convenience. From formula to weaning, Kendamil has got parents covered with no added nasties, palm or fish oil.

 5) Medela | Breastfeeding Essentials | RRP: from £15.99 | Stockist: Medela

A trusted support in mum’s breastfeeding journey and ideal practical gift for any new or expectant mum, world breastfeeding brand Medela, has mums covered for all of the essentials they need for their personal nursing experience. From the new Keep Cool maternity bra collection, with moisture wicking technology to keep mums feeling cool and fresh, the new 100% BPA free Silicone Milk Collector which catches every last drop of precious breast milk, to the 100% natural, vegan and organic breast care products – including an Organic Breast Massage Oil, which provides warming relief thanks to its natural ingredients ginger and avocado, and an Organic Nipple Cream which uses Calendula and Olive Oil to soothe and nourish, the brand is on hand to support any nursing mum!

6) Snoozeshade | RRP: From £19.99 www.snoozeshade.com

SnoozeShade allows new parents to get out and about with minimum disturbance to baby in those early days! The original breathable, blackout sun and sleep solution for prams, buggies, car seats and travel cots, is a simpler, easier, lightweight and secure alternative to a draped coat or blankets – the perfect answer for keeping your little one protected on your daily walk, or even whilst snoozing in the garden!

7) Kaloo | Carré Douceur collection | RRP: from £15.99 | Stockist: Toy Street

Every little person needs the softest toy awaiting their arrival. Experts in the most charming soft toys, Kaloo is delighted to launch the perfect keepsake gift for any new arrival, birthday, or special occasion, introducing the truly adorable Carré Douceur soft comforters. Made of recycled materials and stuffing from plastic bottles that would otherwise lie in landfill, the super cute comforters are 100% eco-friendly. Available in 6 totally loveable designs and colours, each one comes in thoughtful giftbox making it a very special sustainable surprise!

8) Bravado Designs | Sustainable Nursing Bras | RRP: from £26.00 | Stockist: Bravado Designs

A favourite with mums to wear in hospital, in labour or on the way home, Bravado is a true essential in any mum’s hospital bag. With extensive sustainable options made from the softest eco-conscious quality fabrics, Bravado will support mum from pregnancy, through to breastfeeding and beyond. The latest launches include the gorgeous new V-Neck Maternity and Nursing Bra and the ultra-stretch support Cross Over Panties. Made with recycled nylon for a stretchy, adaptive fit, the new launches provide, flattering feminine cuts and support, that accommodates a growing belly and beyond – they make a gorgeous new lingerie set for any mum! What’s more, the latest innovation, Reusable Leak Resistant Nursing Pads, keeps mums dry all day and night, the totally unique design enables the pads to be rotated for the best fit for mums’ outfit, with the added bonus of being washable so they can be used time and time again.

9) The Little Green Sheep Sleep Range | RRP: from £29.95 | Stockist: The Little Green Sheep 

Present parents with the softest, organic baby blanket from the Little Green Sheep. A breathable and lightweight blanket, made with certified organic cotton – perfect for wrapping around baby to keep them safe and cosy. For the most natural sleeping environment from day one, offer the award winning Little Green Sheep Moses Basket. A natural palm leaf basket, with a premium quality basket liner and mattress, made from 100% organic cotton. Tougher and more durable than other maize baskets, the Little Green Sheep basket is light and portable. Available in a wide selection of new colours and textures.

10) PO.P Organic Baby Range | RRP: From £9.00 | Stockist: PO.P

PO.P’s 100% GOTS Organic baby range is full of picture perfect fits for little ones! With busy bees, stripes and florals, the selection of sweet dresses and suits are crafted from easy to wear and care organic cotton, which washes beautifully at 60oC if needed, to cope with all the thrills and spills involved in caring for baby. PO.Ps baby grows and all-in-ones are the perfect gift for mums-to-be. Made from high-quality, sustainable materials with robust trims which maintain shape, they feature roll down cuffs and extendable poppers – offering valuable growing room and shoulder poppers for easy dressing.

11) Cuddledry Hands-Free Baby Bath Towel | RRP: from £31.99 | Stockist: https://cuddledry.com

Cuddledry has been keeping little one’s cosy after bath time for over a decade and for good reason. An essential from day dot, the iconic Hands-Free Baby Bath Towel, is an absolute must have for life with a baby – turning struggles into cuddles at bath time. Thanks to its thoughtfully clever design, Cuddledry makes bath time safer, simpler, snugglier and calmer. The unique towel, attaches to the parent/carer like an apron, allowing them to be hands free (and keeping them dry), while lifting baby out of the bath. It couldn’t be easier, users simply wrap the baby quickly and easily and pop the hood over their head – then cuddle them dry.

  12) Snüz Sleep Range | RRP: from £29.95 | Stockist: Snüz
Offer parents-to-be the ultimate gift of convenience with the cosy SnüzPouch sleeping bag – the practical and pretty baby sleeping bag with togs for every season. With a handy nappy change zip to make changes quick and easy, it reduces disturbance for the most peaceful snooze. For chic parents, gift the contemporary SnüzBaskit for the perfect slumber. The modern Moses Basket alternative, chosen by parents who want a safe, snug, and secure sleep for their little ones.

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Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.