Asda Encourages Pre-Loved Children’s Books Donations
Thousands of Children’s Books to Find New Homes
Asda announce a new nationwide partnership with the Children’s Book Project, inviting customers book donations of pre-loved children’s books in-store. They aim to redistribute books to families and children with limited access to their own books. Following successful pilots in Birmingham, Bristol, Leeds, and London, the scheme is now being rolled out to 388 UK Asda Stores. They expect to move 20,000 books back into local communities.
Tackling Book Poverty
The Children’s Book Project collects books and gives to schools, community groups, and food banks. Book poverty has a measurable impact on children’s social, emotional, and educational development. The charity’s mission aligns closely with Asda’s ongoing efforts to support low-income families.
From 2nd September, families may donate any books they no longer need at their local Asda store, where dedicated donation trolleys are available. Asda’s Customer and Community Champions oversee the collections and redistribute to children in their local areas.
Bringing Stories to Children Across the UK
Both Asda and the Children’s Book Project expect to provide over 20,000 children with book donations through special gifting festivals in schools and community groups. These events allow children to choose books they are excited about, helping foster a love for reading and enabling them to share stories with their families.
Carolyn Francis, from Asda’s Community Team, said, “It’s fantastic to offer families a simple way to donate books they’ve outgrown. Every child should be able to enjoy reading without cost being a barrier. This initiative helps give books a new home and supports many children in our community.”
Liberty Venn, Founder and CEO of the Children’s Book Project, added, “We’re thrilled to partner with Asda and give their customers the chance to pass on books to children who need them. Together, we’re helping to raise aspirations and build stronger reading communities.”
For more information on how you can contribute, visit your local Asda store or learn more about the project at Children’s Book Project.
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