
The Baby Show Olympia London 25th – 27th October
The Baby Show, with Lidl GB, the UK’s largest and best-loved pregnancy and baby event is returning to the iconic Olympia Events, (formerly Olympia London) for its 23rd year from Friday 25th until Sunday 27th October. The show will feature the UK’s biggest parenting brands including Stokke, Tommee Tippee, MAM, Cybex, Joie, Nuna, UppaBaby, iCandy, Carifit, Baby Planet, Mama Bamboo – and new for 2024 – smarTrike and Miffy.
The one-stop shop for everything any new and expectant parent needs, the show will host the Buggy Testing Track so parents can try before they buy, a Baby Feeding Café for feeding in peace, the essential Lupilu Baby Changing Area, sponsored by Lidl GB, where visitors can try out their complimentary, award-winning range of nappies and wipes, and The Baby Show Café with Joie.
Mallory Reynolds-Trout, Show Manager at The Baby Show
“Shopping for a new baby can be a very exciting, but overwhelming time. The Baby Show provides new and expectant parents with the opportunity to browse for the biggest brands in the parenting world, see all the latest gadgets, styles and designs and bag plenty of bargains along the way.
“We are thrilled to be returning to the beautiful Olympia London for our 23rd year and can’t wait to welcome a whole new audience of parents and grandparents to be.”
As well as the fantastic shopping opportunities at the show, there will be a Live Talks Stage where the UK’s best experts will be sharing their tips on the most important issues affecting new parents including feeding, sleep, birth, first aid, health and fitness and many more. Experts include Lucy Shrimpton, Founder of The Sleep Nanny, Daisy First Aid’s Jenni Dunman, Positively Parenthood’s Heidi Skudder, weaning experts, Charlotte Stirling-Reed and Annabel Karmel, the founder and CEO of Baby2Body, Melinda Nicci and many more.
Over 25,000 people will descend on London to shop for their new arrival, browsing products from around 350 household baby brands as well as new, emerging and boutique brands. The New Kids of the Block feature gives new businesses the chance to showcase their brands and visitors the opportunity to see new and exclusive products not available anywhere on the high street.
Selling everything you could need from cots to car seats, buggies to baby clothes, muslins to nursery furniture, The Baby Show with Lidl GB is the event of the year for those celebrating a new arrival – looking for products at the best discounted prices.
Tickets are £26pp on the door or £18 in advance and there are great offers running online up until the show. In August, there is a 2-for-£30 offer where you can grab a buddy and come together for an amazing price and you can add on a Baby Show Goody Bag, bursting with fantastic baby essentials, for just £6, worth over £75!
There is also a selection of Tommee Tippee packages, where you can buy your tickets and your essential Tommee Tippee products, meaning you can grab all your newborn feeding and baby care essentials and your tickets at a hugely discounted price! For more information visit www.thebabyshow.co.uk/olympia.
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By Penny McCarthy
Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.
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