Tue. Oct 22nd, 2024

ASDA Partners with Little Starts to Provide Activity Gift Cards to Under Fives

Little Starts, the UK’s leading multi-brand gift card for baby, toddlers and preschool classes, has announced a commercial agreement with ASDA to make the gift cards available from ASDA stores.

Little Starts Gift Cards can be spent with over 20,000 children’s activity classes delivered by 200+ trusted brands across the UK, including music, sensory, dance, swimming, sports, art, languages and more.

Gift to Newborns and Toddlers

With brands such as Water Babies, Tumble Tots, Baby Ballet, Baby Sensory and Rugby Tots accepting Little Starts Gift Card in addition to 200 further brands, covering 20,000 classes, family members and friends have the opportunity of giving a gift to newborns and toddlers that will add to their early year’s development. ASDA joins other major high street retail stores, including Sainsbury’s, Argos, Currys and WH Smith, in making Little Starts Gift Cards available to it’s shoppers.

Little Starts Gift Cards

Commercial Director of Little Starts, Juliette Savage, commented, ‘We are delighted to be announcing that grandparents, parents and friends are now able to invest in the futures of new borns and toddlers when they buy them a gift during their regular shopping trips. It is well recognised that the early years is the most critical period in the development of all youngsters, and our agreement with ASDA helps make it easier to obtain Little Starts Gift Cards and add to the development of loved little ones as opposed simply to buying another toy.’

Chris Foxton from ASDA added, ‘Introducing the Little Start Gift Cards into ASDA stores reinforces our commitment to supporting initiatives to develop young children in the best possible ways and we are pleased to be adding Little Starts to our displays.’

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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