Wed. Nov 13th, 2024
pippeta Ribbon Movement

Pippeta: Parenting, especially for new mums, can often feel isolating. Adjusting to life with a newborn and the demands of breastfeeding can leave many feeling unsupported. Thankfully, campaigns like Pippeta’s Mum Ribbon Movement and the viral TikTok trend ‘She Deserved the Purse’ remind us of the importance of community and kindness.

Challenging the myth of “perfect parenting”

The ‘She Deserved the Purse’ TikTok trend went viral for highlighting the financial and emotional struggles parents face. Similarly, Pippeta’s Mum Ribbon Movement encourages openness about these challenges, pushing back against the idea of “perfect parenting.” These initiatives show how small gestures, like offering a ribbon, can have a profound effect on a parent’s day.

The power of the Mum Ribbon Movement

It is a beautiful campaign that celebrates the resilience of breastfeeding mothers. The movement calls attention to the emotional and physical demands of motherhood, while encouraging families and friends to show their support.

By tying a simple ribbon to a bag or pram, participants help spark important conversations. The ribbon acts as a symbol of solidarity and reminds us all that breastfeeding mothers need support from partners, family, and friends.

How to join the movement

Pippeta invites all breastfeeding families to take part in the Mum Ribbon Movement. It’s easy to get involved—simply tie a ribbon in a meaningful location, share your story on social media using #PippetaMumRibbonMovement, and tag @mypippeta and @annamathur. This small act helps create a supportive environment where everyone can offer and receive help during those early parenting days.

You can order your Ribbon Movement ribbons for free (plus postage) at pippeta.com.

The Pippeta Mum Ribbon Movement is more than just a campaign—it’s a way to foster connection and empathy among parents, making sure no one feels alone on their parenting journey.

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By Fergus McCarthy

Fergus McCarthy is a seasoned publishing professional with over three decades of experience in the media industry. In 1993, he co-founded Parents News, a pioneering publication aimed at providing busy parents in Southwest London with essential information on education, entertainment, sports, and family-friendly activities. Under his leadership, Parents News quickly expanded its reach from 60,000 to 192,000 monthly printed copies, establishing additional branches in Kent, South London, Northern Ireland, and Cornwall. In 1997, recognizing the potential of digital media, Fergus helped launch Parents News UK Online, which carried digital editions of the printed publication and offered a broader range of national information. The website's popularity soared, attracting up to 700 daily hits at its peak. Although Parents News transitioned to an online-only platform in 2017, Fergus continues to play a vital role as Publisher and Advertising Manager, focusing on providing value to businesses through effective advertorials.

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