Sat. Nov 23rd, 2024
play date

A new study reveals how social media makes hosting more competitive

Today’s play dates aren’t what they used to be. Modern parents find themselves organising gatherings that feel more like high-stakes events than simple get-togethers. A recent study by Meatless Farm found many parents feeling the pressure to make their child’s play date both nutritious and Insta-worthy. With more focus on healthier food, fun activities, and educational value. Play dates have turned into a competitive parenting ritual.

Play dates as a status symbol?

The study surveyed 2,000 parents, with 77% saying play dates are now a way to climb the social ladder of parenthood. An overwhelming 90% of parents admitted they feel the need to “keep up with the Joneses” when hosting play dates.

Parents aren’t just throwing in a few bags of crisps and calling it a day – today’s hosting involves curating healthier food options and offering activities that stand out. Gone are the days of oven chips and fizzy drinks; now parents feel pressured to offer fresh fruit, homemade snacks, and even gluten-free or vegan treats. In fact, 78% of parents believe simple fare like nuggets and crisps won’t cut it for the modern play date.

What’s on the play date menu?

The days of crisps and sweets have been replaced with “posh” snacks like veggie crisps, freshly made popcorn, and even gluten-free sandwiches. With social media playing a key role, 88% of parents believe online platforms have upped the ante for what’s expected. And with the growing trend toward plant-based diets, gluten-free pizzas and vegan treats have become play date staples.

According to Lydia Brook, Brand Manager at Meatless Farm, parents are increasingly interested in convenient yet nutritious food options. “Our research shows that parents feel under pressure to host enriching play dates with a range of healthy options,” she says. “With our new meat-free and pizza range, parents can make play dates both hassle-free and delicious.”

Activities now rival the food

Entertainment expectations have also risen sharply. Classic games like hide and seek or watching TV don’t hold the same appeal. More than four in ten parents say kids now expect structured activities, with trends like learning TikTok dances, making friendship bracelets, and even trips to the zoo leading the list. A simple trampoline in the garden or a bouncy castle can make a big difference, with 44% of parents believing play dates should encourage physical or educational play over screen time.

Modern play date “must-haves”

The study highlights the top activities parents feel make for a successful play date:

  1. TikTok dance routines – 40%
  2. Trampolines – 36%
  3. Fresh fruit – 32%
  4. Dance parties – 30%
  5. Football goals in the garden – 29%

With costs increasing and children’s expectations changing, parents find themselves planning up to seven play dates this half term alone. By blending health-conscious snacks with creative activities, parents can feel less pressured and focus on what matters most: creating memorable, enjoyable play dates for their kids.

For more on Meatless Farm’s range of family-friendly snacks, visit Meatless Farm.

For family, business or celebration parties see Parents News UK article: plan-your-perfect-event-or-party-with-poptop/

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By Fergus McCarthy

Fergus McCarthy is a seasoned publishing professional with over three decades of experience in the media industry. In 1993, he co-founded Parents News, a pioneering publication aimed at providing busy parents in Southwest London with essential information on education, entertainment, sports, and family-friendly activities. Under his leadership, Parents News quickly expanded its reach from 60,000 to 192,000 monthly printed copies, establishing additional branches in Kent, South London, Northern Ireland, and Cornwall. In 1997, recognizing the potential of digital media, Fergus helped launch Parents News UK Online, which carried digital editions of the printed publication and offered a broader range of national information. The website's popularity soared, attracting up to 700 daily hits at its peak. Although Parents News transitioned to an online-only platform in 2017, Fergus continues to play a vital role as Publisher and Advertising Manager, focusing on providing value to businesses through effective advertorials.

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