How to avoid festive impulse buys and save when Christmas Shopping
With the cost-of-living crisis squeezing budgets tighter than ever, managing spending over the festive season has never been more crucial. As we head towards Christmas, many UK households are grappling with how to balance joy and celebration with financial mindfulness. According to Britsuperstore Director Richard Price, the average person spends an extra £100-£150 on impulse buys each December. Below, he shares expert tips for staying in control and making Christmas shopping more affordable.
Set a strict budget for “extras”
Planning ahead can help you avoid overspending on festive treats, decorations, and stocking fillers. Richard Price recommends setting a budget specifically for these “extras,” and making a commitment to stick to it.
“Using cash where possible keeps spending visible,” Price advises. “Research shows that cash transactions help people remain more budget-conscious compared to card use. To make budgeting easier, divide cash into envelopes marked for each type of festive spending. This visible limit acts as a powerful reminder to stay within your means.”
Make a list—and stick to it while Christmas Shopping
Shopping with a list not only saves time but also helps curb unnecessary purchases. By listing exactly what you need before heading out, you reduce the temptation to pick up unplanned items.
“When shopping online, consider using a ‘cooling-off’ strategy,” suggests Price. “Add items to your cart but wait 24 hours before making the purchase. This delay gives you a chance to reconsider if each item is essential or just an impulse buy.”
Avoid high-traffic shopping areas
Busy stores filled with seasonal displays and deals make it easy to get swept up in the festive spirit and overspend. Whenever possible, try shopping during quieter times or avoiding high-traffic areas entirely.
“Stores design their layouts and decor to make items feel like must-haves,” Price explains. “Similarly, online gift or seasonal sections aim to encourage last-minute additions. Limiting trips to these areas can help you avoid those tempting extras.”
Limit your exposure to holiday adverts
Holiday adverts, whether online or in-store, are often designed to trigger impulse buys. To reduce temptation, unsubscribe from marketing emails or use ad blockers to avoid promotional content.
“Social media can also play a big role in promoting impulse purchases,” says Price. “Consider reducing time on platforms that showcase gift ideas or exclusive holiday deals. By limiting exposure, you can focus on buying only what’s on your list.”
Shop smarter, spend less
With a bit of planning and discipline, you can keep festive spending in check and focus on what truly matters. Embracing a budget-friendly approach to Christmas shopping means enjoying the season without the stress of post-holiday bills. For more shopping essentials, visit Britsuperstore.
Parents News UK has an article on supermarkets for Christmas delivery
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