Festive Christmas markets in Europe 2024

If you’re looking for a magical Christmas experience in Europe this season, a visit to a festive market is a must. From enchanting decorations to the smell of mulled wine, Christmas markets capture the season’s charm beautifully. A recent study by fashion retailer FatFace has unveiled the most festive markets across Europe based on snow chances, Instagrammability, and visitor numbers.

Innsbruck, Austria: Europe’s most festive Christmas market

Innsbruck’s Christmas market takes first place as Europe’s most festive, with a score of 95 out of 100. Set against stunning snow-capped mountains, this market is a winter wonderland. Visitors can expect around 13.7 snow days per month and a festive atmosphere that attracts around 600,000 visitors each season. Innsbruck has become a popular destination for tourists and locals alike, with Instagram posts under its hashtag capturing its magical winter setting.

Tallinn, Estonia: snowy charm and festive market cheer

Tallinn, Estonia’s capital, follows closely with a festivity score of 89 out of 100. With a 40% chance of snow and an average of 12 snowy days per month, this market brings a cosy charm that’s hard to resist. The combination of quaint stalls, warm lighting, and snow-dusted streets make it an idyllic Christmas destination. Tallinn’s Christmas market boasts 5,000 Instagram hashtags, proving its appeal for those seeking the perfect festive snap.

Helsinki, Finland: Christmas magic near Lapland

Helsinki claims third place, scoring 83 out of 100 for its Christmas festivities. With a likelihood of 11.6 snowy days per month, it’s no wonder this market offers a true winter experience. The close proximity to Lapland adds an extra touch of Christmas magic. Helsinki attracts around 300,000 visitors annually, and its festive spirit shines through on Instagram, with 1,000 hashtags capturing its seasonal charm.

The most Instagrammable festive Christmas markets in Europe

For those focused on capturing the ultimate Christmas market photo, the study has also ranked Europe’s most Instagram-worthy markets. Edinburgh’s Christmas market tops the list with 55,200 hashtags, making it the most popular among Instagram users. Strasbourg in France follows with 34,400 hashtags, and Vienna, Austria, ranks third with 22,500.

Packing tips for a winter break at Europe’s Christmas markets

With UK searches for ‘Christmas markets’ up 359% from last quarter, it’s clear many travellers plan to visit these festive markets. To help with packing, Jo Collins, head of womenswear design at FatFace, suggests essential items for a cosy and stylish winter break:

1. Waterproof boots
2. Dark denim jeans
3. Statement accessories
4. A thick coat
5. Long-sleeve tops
6. Thick socks
7. A versatile cardigan
8. A maxi skirt
9. Cosy gloves
10. An all-rounder jumper

Collins advises packing neutral pieces for easy mixing and matching and layering for unpredictable weather. With the right wardrobe, you’ll stay comfortable and look stylish while exploring Europe’s festive markets.

For more on Europe’s most festive Christmas markets, check out the full study here.

Parents News UK recently did a feature on Top 5 European Christmas Markets