Second-hand gifts: A sustainable approach to gift-giving
Why second-hand gifting is on the rise
A growing shift in gift-giving traditions is changing the way people shop for presents. Financial pressures and environmental awareness are encouraging consumers to choose second-hand items for thoughtful, eco-friendly gifts. According to a recent report, 64% of Europeans now view these gifts as acceptable. Similarly, a 2022 study found that nearly 50% of Gen Z and Millennials in the U.S. planned to buy pre-owned items for gifts.
Despite this progress, some consumers remain hesitant. Around 40% still feel uncomfortable gifting second-hand items, particularly toys and electronics. Recommerce businesses are stepping in with innovative solutions to make them appealing and accessible.
Transforming perceptions of second-hand gifting
Acceptance of second-hand gifts has evolved slowly. Many associate gifts with personal effort and emotional value. However, the quality, functionality, and presentation of a gift often matter more than whether it is brand-new.
“Second-hand gifts can be just as meaningful as new ones if they meet quality standards,” says Ilya Malkin, CEO and Co-Founder of Sort A Brick. His company uses AI to transform used LEGO® bricks into like-new sets. “These gifts must perform well, look great, and be safe, especially for children,” Malkin explains. Ensuring these standards can make second-hand items desirable and suitable for gifting.
Tackling challenges in the second-hand market
Despite the benefits, consumers often view new items as more valuable gifts. Recommerce businesses aim to change this perception by showcasing the creativity and sustainability behind used items.
For instance, Sort A Brick is exploring collaborations to bring second-hand gifts into corporate settings. Custom-made toy brick sets can serve as unique and sustainable company gifts. “Corporate partnerships can promote second-hand gifting while aligning with sustainability goals,” Malkin notes. These initiatives can inspire more businesses to champion pre-owned items, fostering wider acceptance.
Collaborations with independent artists also enhance the appeal of these gifts. By repurposing used materials into creative designs, recommerce companies can offer unique, memorable presents that resonate with eco-conscious consumers.
About Sort A Brick
Sort A Brick is dedicated to giving neglected toy-building bricks a new lease on life. Using AI-driven technology, the company cleans, sorts, and repackages used bricks into curated sets, saving time, money, and resources while supporting sustainable gifting practices.
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