London’s iconic venue, The O2, will host the UK debut of Activate, a revolutionary tech-driven, active gaming attraction. Launching on 16 December 2024, just in time for Christmas, this first-of-its-kind experience will redefine competitive socialising in the UK.
What is Activate?
It is an immersive group gaming attraction combining physical challenges with cutting-edge technology. Originally launched in Canada in 2017, Activate has grown to 32 successful locations across North America and has amassed over 750 million views on social media.
The O2 will be the first UK venue for Activate, covering a massive 10,000 sq ft. Groups of two to five players will navigate 12 interactive game rooms, each offering adrenaline-filled challenges.
Exciting Activate game options
Activate’s nine core games include:
- Hide: A futuristic take on hide and seek. Teams dodge glowing “eyes” while completing sequences undetected.
- Trench: Navigate laser mazes and hit glowing targets with beam blasters in this tactical challenge.
- Mega Grid: Step, dodge, and manoeuvre across 500 LED tiles with light-up wall buttons. Agility is key here.
Other games like Portals, Hoops, and Strike add variety, ensuring every visit is unique and engaging.
The gaming experience
Each game lasts 1–3 minutes, offering fast-paced fun. Participants wear electronic wristbands that track progress, unlocking higher levels and prizes. With over 1,000 levels available, Activate suits all skill levels, making it perfect for families, friends, and corporate outings.
A game-changer for The O2
Activate joins The O2’s thriving Entertainment District, which includes Outlet Shopping and attractions like Mamma Mia! The Party. Brought to the UK by We Do Play, the creators of Boom Battle Bar and Flip Out, Activate marks the start of a planned expansion, with 30 UK locations targeted by 2028.
Richard Beese, co-founder of We Do Play, says, “Activate is set to take the UK by storm, combining interactive tech with physical challenges in a way never seen before.”
Book your session
Bookings open on 4 December. Sessions cost £22.50 per person off-peak and £27.50 during peak times (weekends, holidays, and Fridays after 5 pm). Participants must be aged six or older, but some games may challenge younger children.
For more information and bookings, visit Activate at The O2.
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