
Hamleys Announces Magical Christmas London Bus Tour
This festive season, Hamleys is thrilled to announce the launch of its enchanting Hamleys Christmas London Bus Tour, spreading joy and cheer across the city at from 10am until 6pm on Saturday 7th December. Beginning at Hamleys Westfield and culminating at the iconic Hamleys Regent Street, this magical journey is set to be a highlight of London’s Christmas celebrations.
The red double-decker Christmas bus will be decked in holiday finery, accompanied by Santa, his cheerful elves, and a host of other festive characters, ensuring a memorable experience for families, shoppers, and visitors along the route.
The Journey Highlights
The Christmas Bus Tour will weave its way through some of London’s most iconic landmarks and bustling shopping districts, with delightful stops and surprises planned along the way:
- Hamleys Westfield: The festivities begin at Hamleys Westfield, where Santa and his elves will make their grand entrance. Guests can enjoy photo opportunities and holiday magic within the store before the tour sets off.
- Queens Gate, past the Science and Natural History Museums: Passing by these cultural landmarks en route to the grandeur of Harrods and
- From Wellington Arch to Park Lane: The journey continues with scenic views of Wellington Arch and the vibrant Park Lane, past Marble Arch.
- From Oxford Circus to The Langham Hotel: Celebrating Hamleys’ partnership with The Langham Hotel, the bus will pause for a festive photo stop.
- Picadilly Circus, Trafalgar Square, The London Eye, Parliament Square and Tottenham Court Road.
- From Bond Street to Regent Street: Home to the world-famous Hamleys store, the route will bring the magic of Christmas to the heart of London’s most festive shopping street.
Special Moments Along the Way
The tour will include festive stops for guest interactions, allowing families to meet Santa, share their holiday wishes, and capture the magic with photos. Content will be captured throughout the day, with highlights at the London Eye, Big Ben, Westminster Bridge and other celebrated landmarks.
The tour will conclude at Hamleys Regent Street, the perfect finale to a day filled with festive wonder. The bus will continue to make loops between London’s busiest festive hubs, ensuring plenty of opportunities for onlookers to share in the joy.
Join the Magic!
Families can see Hamleys Christmas London Bus Tour as it travels through the city, bringing the Christmas spirit to Londoners and visitors alike. Families are encouraged to visit Hamleys Westfield and Regent Street to experience the magic firsthand, and to share photographs of the bus on Instagram by tagging @hamleysofficial .
About Hamleys
Hamleys, the world’s oldest and finest toy shop, has been delighting children and families since 1760. Known for its unparalleled range of toys, joyful in-store experiences, and festive celebrations, Hamleys is a cornerstone of holiday magic in London.
For more information about the Hamleys Christmas London Bus Tour, visit www.hamleys.com
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By Penny McCarthy
Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.
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