A Sweet Revolution for Kids and Parents: Meet Wild Thingz – Sweets That Break the Rules
Bold Flavours, Wacky Shapes, and No Junk – Just Punk
The world of sweets is undergoing a much-needed transformation. Say hello to Wild Thingz, the bold new gummy brand shaking up the confectionery aisle. With exciting flavours, quirky shapes, and a promise of zero artificial ingredients, Wild Thingz is here to redefine sweet treats. Launching nationwide on Amazon and TikTok Shop in January 2025, these gummies are bringing back the joy of sweets—minus the guilt.
The Sweet Aisle Showdown: Fun vs Health
For parents, navigating the sweet aisle has often been a tug-of-war between keeping kids happy and avoiding unhealthy options. While the UK confectionery market is worth a staggering £1.4 billion*, it’s dominated by products that are either laden with artificial ingredients or masquerade as “better-for-you” options that sacrifice taste.
Wild Thingz is rewriting the rules, offering gummies with half the sugar of traditional brands**, and made with 100% organic, plant-based ingredients. Finally, a treat that hits the sweet spot between fun and health!
Why Parents Love Wild Thingz
Research commissioned by Wild Thingz in partnership with YouGov highlights the sweet conundrum parents face:
- 64% of parents are “Reluctants”, hesitating to buy sweets because of concerns about sugar and additives.
- 32% are “Rejoicers”, happily letting their kids indulge.
- 4% are “Rejectors”, avoiding sweets altogether.
Wild Thingz is designed to empower “Reluctants” to say yes, with sweets that are fun, delicious, and worry-free.
From Industry Insider to Sweet Disrupter
Wild Thingz is the brainchild of Fliss Newland, a confectionery expert who left her role at Mondelez to create a better alternative for kids. Fiercely independent and unapologetically rebellious, this female-founded brand is proving that sweets can be wild without compromising on quality or health.
Wacky Shapes and Bold Flavours
The Wild Thingz range lives up to its name, offering three exciting collections with vibrant colours, organic ingredients, and no artificial anything. Every gummy is designed to spark joy for kids and peace of mind for parents.
- Zesty Pests: Tangy Lemon Maggots and Cherry Spiders bring a citrusy zing that kids will love.
- Fruity Flyers: Red Apple Butterflies and Blackcurrant Ladybirds deliver a fruity burst of flavour.
- Gummy Grubs: Wild and fruity, with highlights like Cola Snails to make snack time an adventure.
Reclaiming the Joy of Sweets
Wild Thingz has one clear mission: to make sweets fun again—no artificials, no compromises, and no apologies.
About Wild Thingz
Based in the UK, Wild Thingz is a female-founded brand committed to creating organic, plant-based, and gluten-free sweets with half the sugar of major brands. Their playful offerings include three flavour-packed variants—Zesty Pests, Fruity Flyers, and Gummy Grubs—available in 130g share packs and 25g treat sizes.
Wild Thingz is here to prove that sweets can be both fun and worry-free. Join the revolution—because sweet times should never come with a side of guilt!
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