World Sleep Day (14th March) reminds us of the vital role sleep plays in our well-being, yet for many new parents, restful nights feel out of reach. Studies show that sleep deprivation affects up to 75% of parents in their baby’s first year, leading to exhaustion, stress, and reduced quality of life.
That’s why The Cot and Cradle Company is making better sleep a reality with Shushiie, the world’s first customisable baby sleep speaker—designed to soothe infants and help parents get the rest they desperately need.
Good sleep is essential for healthy brain development, emotional regulation, and overall well-being in babies. Well-rested parents experience improved mental health, energy levels, and stronger parent-child bonding.
Shushiie transforms bedtime into a calm, seamless experience, making every night as restorative as possible—for baby and parents alike.
Launched by entrepreneur and mother-of-two Meriem Menani, Shushiie is more than just a sleep aid—it’s a design-forward solution that enhances both nursery aesthetics and sleep quality.
Shushiie’s customisable sleep sound technology allows parents to layer up to three soothing sounds, including white noise, gentle lullabies, and a calming ‘shush.’ Each sound has independent volume controls, creating a tailored sleep environment that adapts to a baby’s needs.
Designed with longevity in mind, Shushiie grows with your child. What begins as a soothing baby sleep aid transitions into a high-quality Bluetooth speaker for nursery rhymes, music, and bedtime audiobooks, making it a long-term investment in sleep health.
Shushiie is Expert-Approved
Three years in development and tested by hundreds of parents, Shushiie is expert-approved for its effectiveness in promoting better sleep habits. Parents no longer have to rely on traditional white noise machines—Shushiie offers a smarter, more adaptable approach.
With its elegant, contemporary design, Shushiie is a product that looks as good as it functions. Crafted in neutral taupe and cream tones and finished with natural linen fabric, its aesthetic blends seamlessly into any nursery or home. Unlike clunky, plastic baby gadgets, Shushiie is designed to complement stylish, modern interiors while delivering tangible sleep benefits.
Crucially, Shushiie is screen-free, safe, and portable, prioritising healthy sleep habits without unnecessary distractions. Its long battery life and Bluetooth functionality provide flexibility, whether at home, in the car, or on holiday, making it a trusted sleep companion for families on the go.
This World Sleep Day, take the first step towards better sleep for the whole family.