Alton Towers Resort has launched an exciting new Parent and Toddler Annual Pass, providing an affordable and convenient way for families with young children to enjoy the park all year round. Designed specifically for parents or guardians with children aged five and under, this pass allows families to experience the magic of CBeebies Land and other family-friendly attractions during quieter, off-peak periods.

The Parent and Toddler Annual Pass offers fantastic value, granting access to the theme park on midweek dates, excluding weekends and school holidays. This means families can visit when the park is less crowded, creating a relaxed and enjoyable experience for toddlers. With fewer queues and a calmer atmosphere, young children can fully immerse themselves in their favorite rides and attractions without the overwhelming hustle and bustle of peak times. To help parents plan their visits, full details of exclusion dates are available on the official Alton Towers website.

One of the biggest draws of this pass is CBeebies Land, a dedicated area filled with interactive rides, engaging experiences, and beloved characters from the popular children’s TV channel. Families can meet Bluey, Bingo, Bandit, and Chilli in a special interactive session, ride with Postman Pat on his Special Delivery Service, or join Captain Barnacles and the Octonauts on an underwater rollercoaster adventure. Designed to be both entertaining and educational, CBeebies Land offers a world of fun that toddlers will adore.

Beyond CBeebies Land, pass holders can explore the wider Alton Towers Resort, which includes various family-friendly attractions suitable for young children. With 12 months of access from the date of issue, the pass provides an excellent opportunity to create lasting memories. However, it’s important to note that the pass does not include free parking, and standard parking charges will apply.

To purchase the Parent and Toddler Annual Pass, families can visit the Alton Towers official website, where they will also find full terms and conditions. To ensure a smooth visit, pass holders must pre-book their entry in advance, as this helps the resort manage visitor numbers and maintain a safe and enjoyable environment.

This new pass is an ideal choice for parents looking for affordable, stress-free days out with their toddlers. By offering access to the UK’s most loved theme park during off-peak times, Alton Towers Resort is making it easier than ever for families to enjoy high-quality entertainment, interactive experiences, and magical adventures throughout the year. Whether it’s a day filled with fun in CBeebies Land or exploring other attractions, the Parent and Toddler Annual Pass is set to be a must-have for families with young children in 2024.

By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk