
UK parents unknowingly putting children at risk with early forward-facing switch
New campaign launched as study reveals UK is “lagging behind” in car seat safety
Campaigners are calling for urgent updates to UK car seat guidance after a new study found that the majority of parents turn their children forward-facing before the age of four – despite evidence from the world’s toughest crash tests proving rear-facing seats are up to five times safer.
The research, conducted by Swedish child car seat specialists, Axkid, among 1,000 UK and 1,000 Swedish parents, found that just 22% of UK children aged two to four-years-old remain in rear-facing car seats, putting them at increased risk of life-threatening injury in the event of a crash.
In contrast, 83% of Swedish parents surveyed said their children aged two to four-years-old remain in rear-facing car seats.
Rear-facing seats offer the highest level of protection by effectively distributing crash forces and significantly reducing the risk of serious neck and head injuries in a collision. Only rear-facing car seats can pass the Swedish Plus Test – the world’s toughest car seat crash test.
Both the UK and Sweden follow the same United Nations Economic Commission for Europe (UN ECE) regulations, which permit forward-facing travel from 15 months. However, in Sweden, national recommendations go much further – strongly encouraging rear-facing travel until at least the age of four.
This consistent and evidence-led guidance, supported by health authorities, retailers and car seat manufacturers, has created a culture where extended rear-facing use is the norm since the 1960s.
Additionally, the study revealed that 15% of UK parents with children under two and 14% with children aged two to four admitted they do not always secure their child in a car seat. This means thousands of babies and toddlers are regularly travelling without proper protection – leaving them at serious risk in the event of a crash.
In Sweden, just 3% of parents with children under two and 2% with children aged two to four admitted they do not always ensure their child is secured in a car seat.
Jayne Caul, Managing Director of Axkid UK, said: “The UK is seriously lagging behind in child car seat safety. The Swedish Plus Test, one of the world’s most rigorous car seat safety evaluations, proves that rear-facing seats are up to five times safer than forward-facing models.
“Yet, most British parents don’t know this, because they aren’t receiving the guidance they need to make informed, life-saving choices.
“No child should ever be unrestrained in a moving vehicle, yet our findings show this is happening far too often. The risks are severe – without proper restraint, children are at great risk of death or serious injury in a collision.”
Confusion and lack of guidance
The study also revealed concerning behaviours and a significant lack of awareness and understanding among UK parents about child car seat safety:
· 44% of parents surveyed said they did not know the minimum legal age of 15 months for forward-facing travel and 11% said it was younger than the legal age (Some older weight-based R44 car seats legally permit forward-facing travel from around nine-months-old)
· 55% of parents said they did not know how tall a child has to be legally in order to travel without a car seat or booster seat (from 135cm) and 23% said it was shorter than the legal height
· 83% of parents said there should be clearer recommendations on how children can travel safely in cars
Call for action
In response to the alarming results, Axkid has launched a campaign calling for urgent action to better protect children. This includes:
· Policy changes – Update UK car seat safety guidance, strongly encouraging rear-facing travel until at least four-years-old, as successfully implemented in Sweden
· Stronger public awareness and official guidance – Launch nationwide campaigns to ensure parents fully understand the life-saving benefits of rear-facing seats, as well as clear, evidence-based guidance to help families make safer choices
· Professional certified car seat fitting services – Expand access to expert fitting services so parents can confidently select and install the safest seat for their child
Jayne Caul continued: “Sweden has successfully made rear-facing travel the norm until at least four-years-old – there’s no reason why the UK can’t do the same.
“No parent wants to put their child at risk, but many unknowingly do so due to a lack of clear, accessible information.
“Parents have told us they want clearer recommendations on car seat safety, yet we are failing them by not providing the guidance and support they need to make the safest choices for their children.
“The UK must do far more to educate and empower parents. It’s time for change.”
You may also like
By Penny McCarthy
Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.
Archives
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- May 2022
- April 2022
- March 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- May 2019
- April 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- January 2011
Categories
- About Parents News
- Afternoon Tea
- babies
- Bank Holidays
- Best buys
- Christmas
- Days out guides
- Easter School Holidays
- Education & Books
- Featured
- Food
- Free
- Halloween
- Health & Fitness
- Holidays
- London
- Midlands
- National News
- North East England
- North West England
- Northern Ireland
- School holidays
- Scotland
- South East England
- South West England
- Theatre
- Things to do
- toddlers
- Travel Blog
- Wales