Award-winning British children’s clothing brand Blade & Rose has plenty to celebrate this year. Not only is the beloved company marking its 15th anniversary, but it has also taken home a top honour at the prestigious Gift of the Year Awards 2025 with a win in the Branded Gift of the Year category for its hugely popular Gruffalo Collection.

The charming collection, inspired by Julia Donaldson and Axel Scheffler’s much-loved children’s book The Gruffalo, has proven a massive hit with families across the UK and beyond. Known for its playful designs, high-quality materials, and child-friendly comfort, the range has consistently sold out thanks to the enthusiastic support of parents and retailers alike.

“This award is a true testament to the creativity, care, and passion that goes into every item we make,” said a spokesperson for Blade & Rose. “To receive this recognition during our 15th anniversary year makes it all the more special.”

The awards ceremony was a joyful occasion for the brand, which has grown steadily since its founding to become a staple in many children’s wardrobes. As Blade & Rose looks ahead, it remains committed to delivering imaginative and joyful gifts that bring smiles to little ones and their grown-ups.

Congratulations to Blade & Rose on their well-deserved win and here is to many more years of storybook-inspired style.

By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk