Car toy for baby launched by Eyas for sensory travel fun
A clever car toy that grows with your baby
Travelling with a baby can be tricky, but Eyas’ new sensory car toy brings a calming solution. Designed by doctors and co-created with UK paediatricians, it supports visual development while keeping little ones happy on the move. The reversible design means it adapts to your baby’s age, from newborn to one year.
Stimulating newborn minds
From birth, the high-contrast black-and-white side offers bold shapes that encourage early brain development. The images are carefully chosen to focus attention without overstimulating delicate young eyes. Parents will love how this side keeps babies calm and engaged during car journeys.
Bright, colourful fun car toy for older babies
Once your baby reaches two months and begins to recognise colour, simply flip the car toy. The vibrant reverse side features adorable animal characters, including a yellow giraffe, red and blue octopuses, and a green tortoise. These colours catch babies’ attention and support their expanding vision. They also offer a lovely conversation starter for older siblings or grown-ups in the car.
Created by parents, backed by doctors
Founded by two doctors who are also parents, Eyas brings expert insight and real-life experience into every product. This thoughtful design reflects a deep understanding of baby development and family needs. The sensory car toy continues the brand’s mission to combine baby wellness with everyday practicality.
Supporting a cause that matters
Eyas donates 5% of profits to For Baby’s Sake, supporting their vital work tackling violence against women and girls. Parents can feel confident choosing a product that nurtures not only their baby but also supports a wider cause.