This summer, The Legend of TITANIC: The Immersive Exhibition will open at London’s Dock X, Canada Water, on 25th July 2025, offering a rare, all-encompassing journey into the story of the world’s most iconic ship.

Following highly successful openings in Madrid and Munich, Madrid Artes Digitales and FKP Scorpio Entertainment, the team behind Tutankhamun: The Immersive Exhibition bring this groundbreaking exhibition and timeless story to London.. Renowned for their excellence in immersive storytelling, Madrid Artes Digitales recently received international acclaim, winning Gold in the ‘Use of Audiovisual’ category at the prestigious 15th Eventex Awards for their acclaimed production The Legend of the TITANIC: The Immersive Exhibition, further cementing their status as global leaders in experiential exhibitions.

Conceived, scripted, and directed entirely by MAD, this 120-minute experience – just 10 minutes from Central London by tube – seamlessly blends rigorous historical research with cutting-edge digital storytelling. Featuring breathtaking projections, interactive installations, and meticulous recreations, visitors are transported back to 1912 to witness the construction of the Titanic at Belfast’s Harland & Wolff shipyard. From there, they embark on a journey across the Atlantic, exploring the ship’s opulent cabins and elegant corridors in a multi-sensory experience that captures the grandeur and enduring legacy of Britain’s most iconic ocean liner.

Dockside Boarding

Upon arrival at the Dock X venue, visitors will enter Dockside Boarding, a state-of-the-art Augmented Reality reconstruction of Southampton Harbour, receive their boarding passes and gather for a virtual greeting from Captain Smith himself (available in 5 languages), who acts as a guide throughout the exhibition. As visitors walk along the pier, the sounds of seagulls and steam engines fill the room, setting the tone as guests prepare to board the iconic ship. This initial Augmented Reality experience offers a deeper dive into the untold stories behind the voyage and selected artefacts, bringing history to life through dynamic and interactive storytelling.

As the exhibition progresses, visitors will walk through the humble third-class corridors before entering the main hall where information panels provide essential historical social context curated by exhibition experts and historians. From there, guests step into a first-class lounge, which highlights the opulence and extravagance that made first class travel aboard the Titanic such an unparalleled experience. On display are a fantastic selection of original artefacts (including china, silverware and personal items as well as props from the Titanic movie)  alongside replicas of costumes and much more.

Following that, visitors enter the iceberg projection mapping room which brings the towering mass of ice to life, and showcases the chilling iceberg that changed history.

Virtual Reality (VR) Room

Next, guests will arrive at one of the exhibition’s standout features: the breathtaking Virtual Reality (VR) Room “Until the Orchestra fell silent!”, where visitors will experience a special tribute to Titanic’s famous orchestra. In an emotionally charged sequence, guests will be immersed in a newly composed piece by René Merkelbach, inspired by “Nearer, My God, to Thee,” believed to have been the final song played aboard the ship. Through VR, this intimate moment reimagines the classical pieces once heard aboard Titanic in a powerful, moving performance.

Thereafter, visitors will enter a huge immersive showroom with 360° floor-to-ceiling projections that will submerge them in the depths of the Titanic. Using state-of-the-art technology, the projections and deeply emotional storytelling provide an unprecedented perspective on the ship’s journey, from its construction and voyage to its tragic sinking on the night of 14th-15th April 1912. The 360° projections, featuring stunning visual quality and emotional narration, focus particularly on bringing the story of the Callaghan family to life – a fictional father and daughter who were passengers on board.

As guests leave the immersive showroom, they will come across information panels with meticulously prepared background information about the ship, its passengers, the myths, legends and details on survivors and deceased, all of which are written by the exhibition curators and historians to provide the educational part of the experience. (Educational guides for schools and teachers are also available in pdf format).

Taking the experience even further, the exhibition introduces an interactive Metaverse journey developed with VR Coaster, which incorporates interactive elements and 5D sensory experiences, such as simulated smells and a realistic reconstruction of the different classes and areas of the ship. Visitors will dive into the depths of the ocean to discover the Titanic in its current state on the ocean floor, until, as if on a journey through time, the ship comes to life and allows the visitor to visit all of its rooms one by one. Every deck, cabin, and lounge is open for exploration, offering guests the chance to interact with life on board across all three classes.

Designed for all ages, families can enjoy a child-friendly activity room where kids can draw their own Titanic illustrations at a creative station and play an interactive puzzle quiz based on the events leading to the ship’s fate. Completed drawings are digitally projected onto a large screen, becoming part of the exhibition. Visitors can also use advanced AI and facial recognition technology to transform into 1912-era passengers, virtually dressed in historically accurate attire for a memorable, personal connection to the experience.

After exploring, visitors can unwind at the elegant Café de Parisien, inspired by the original onboard café, offering tea and pastries in a stylish, welcoming setting.

Adult tickets will be priced from £24 and children from £16. Children under three go free. Plus there will be a special Heart of the Ocean merchandise and ticket package starting from £54.

Tickets are now on-sale, here.

*Ticket agent fees apply

By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.